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We Create Value We do more than produce and market semen from high caliber sires. We aim to create value for you by striving to understand your farm’s individual needs and goals. Our innovative programs and reproductive services make the difference at the farm level. Using customized programs, specific to your needs, we promise to tangibly improve your individual herd profitability. We Build Trust Trust is built on the foundation to provide top quality products and services that deliver on their promise. We commit to providing such programs and services every day. Our unique product development testing standards are the most rigorous and accurate in the world, and are the clearest statement of our commitment to gaining your trust. We Deliver Results We consistently deliver high impact sires whose influence extends for generations. We provide services to improve and maximize reproductive performance. We help you capitalize on your investment in genetic gain. Add to this our people with a passion for the business, who can be counted on to deliver beyond expectation. We take our responsibility seriously – to deliver excellence through our products, programs and services that generate profit for you.
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We are AltaThe Brand of Choice for Progressive Producers
Marketing Dept. September 19th, 2013
Our passion
Our History
1910Carnation Farms
Formed
1940-1950Carnation incorporates breeding
division to sell quality bulls throughout US
1975Western Breeders begins marketing Holstein semen
1969Doug Blair founds
Western Breeder Service in Canada to begin Beef AI
program
1985Landmark Genetics formed in US from original division of Carnation Breeding
1986Alta Genetics formed,
specializing in ET research
1988Western Breeders merges with Alta
Genetics
1993Alta Genetics is
publicly traded on Toronto Stock
Exchange
1996Koepon Holding in the Netherlands and Alta Genetics begin joint
venture
2000Alta Genetics is purchased by Wijnand Pon as subsidiary of Koepon to become world’s largest privately-owned AI
2001Alta Advantage program
formed, revolutionizing how progeny testing is done
2000-2013Alta grows number of retail countries to 13 with
production centers in six countries
1975Wijnand Pon begins marketing Canadian
semen in the Netherlands
Our Owner
Koepon Holding was founded by Wijnand Pon. He is a proud dairy farm owner and a successful businessman. He also owns Koepon Dairies with 3000 cows total, located in four countries (NL, DE, UK, PL)
Our sister companies
We are Global
Retail: Argentina, Australia, Brazil, Canada, China, Germany Italy, Mexico, Netherlands, New Zealand, Poland, Russia, UK and US
Wholesale markets: Albania, Algeria, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bolivia, Bosnia, Bulgaria , Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Georgia, Greece, Guatemala, Honduras, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israël , Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia , Morocco, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Thailand, Tunisia, Turkey, Turkmenistan, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam and Zimbabwe
We are Growing
13 million
12 million
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10 million
9 million
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7 million
6 million
5 million
4 million
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Units sold
Our Production Centers
Netherlands
Argentina
Brazil
ChinaCanada
China US
Our Customers
“It was Alta’s ‘No Bullshit’ approach that suited us. We’re being looked after by genuine, honest individuals with a team approach that has our interests at heart. We also like the opportunity to use elite genetics to fast track our progress, while continuing to improve herd fertility.”
D.J HellerAcland Farm; England
“The value with Alta is the tools they have – not only great bulls, but great people and understanding of management systems. You’re partnering with a company that really understands dairying, how to communicate, and how to get things done.”
John FreundSon-Bow Farms; USA
“Alta is an important part of our team of consultants. With expertise and advice from Alta’s Elite Account Manager, we have fine-tuned reproduction and genetics on our operation. Alta consistently delivers results which increase the profitability of our business.”
Tom Hoogendoorn Valedoorn Farms; Canada
“Alta really is a progressive-minded company. I like working with the team of guys and truly value the work done to improve reproductive management on my farm.”
Chris SchoutenCornerview Schouten Dairy Farms; Canada
Our Mission
Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering
trustworthy genetics and high quality reproductive and management services
Create Value, Build Trust, Deliver Results
We are Driving Genetic Progress
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Our People
“It feels great to be part of Alta because it’s a company where everybody can have a real input in its success. Everything we do, we do to create value for our customers. That is very satisfying.”
Gerbrand van BurgstedenGlobal Prod. Development Analyst The Netherlands
“To face new challenges, to be passionate about what I do and to learn from this great family is an honor to work with Alta!”
Brenda Yumibe CruzSpanish Web Editor and Technical AdvisorMexico
“The caliber of people on board at Alta is incredible! They are educated, dairy smart, computer-literate, and so far ahead of where I started in the industry 40 years ago. Alta’s robust training program equips us to deal with a variety of needs on many different dairies. ”
Gary GardnerDistrict Sales Manager USA
“To be able to share experiences and discuss solutions in a global and innovative team at Alta, gives me the chance to continually challenge and improve my capabilities and knowledge.”
Jens Röder Elite Account ManagerGermany
Our Knowledge and Training
Our foundation partner herd program.Five key attributes of Alta Advantage:
Genetics matter – a profitable business decision You decide the right genetic plan Faster progress through genomic innovation Confidence and performance People and partnerships make the difference
700 herds globally, and growing!!!
Genetic Plan and Strategy (AltaGPS) Complete genetic planning and mating program
AltaU Dairy Manager School Intense, all-encompassing training for dairy farm
managers and owners throughout the world
Alta Advantage Showcase Tour Largest, most progressive dairy tour in the industry On-farm stations focus on all aspects of herd
management, genetics and reproduction Daughter groups feature Alta’s most popular sires
What we do
Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering
trustworthy genetics and high quality reproductive and management services
Create Value, Build Trust, Deliver Results
