We 2012 workshop social media bottom line

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    27-May-2015

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  • 1. SOCIAL MEDIA AND THE BOTTOM LINE

2. How social media is transforming the way companiesconnect with their established customers and arereaching out to new ones. 3. B2B MARKETING TRENDS DIGITAL INFLUENCE1. Budgets shift more heavily to online 7% of B2B marketing mix in 2008, will reach 12% by 2013 B2B interactive marketing spending will climb to nearly $4.8B by 2014 86% of B2B cos are using social media2. Changing nature of B2B New digital technologies = new opportunities3. More emotional, personal communications Distinction between b2b and b2c companies is artificial its about business-to-people 4. B2B Digital Best Practices 1. Getting social fast 2. Going mobile 3. Its all about thedesign 5. Marketing is undergoing aREVOLUTION! 1. Purchasers no longerbelieve ad campaignmessaging 2. Instead, trust whatfriends/others saymore 3. 62% research onlineprior to purchaseJeff Quipp Search Engine People Inc. 6. What Is Being Said About Your Brand? 1. Even appears inGoogle for brandsearches 2. 21% said 2 badreviews changed theirminds 37% said 3. 3. 67% will delete orreverse their negativereview!Jeff Quipp Search Engine People Inc. 7. Good Listening Tools 1. Radian 6 2. Google Alerts 3. HootSuite 4. Many othersJeff Quipp Search Engine People Inc. 8. Social media is to word of mouth,what gasoline is to fire 1. Somethingremarkable mustexist 2. Good and bad getshared 3. Experiences andcontentJeff Quipp Search Engine People Inc. 9. Social Media as Sales Funnel 1. Use content to attractprospects 2. Social mediaoptimization to gain fans 3. Use content/engagement to movethrough funnel 10. Social Benefit of Content 1. Getting social fast 2. Going mobile 3. Its all about thedesignJeff Quipp Search Engine People Inc. 11. Biggest Threat is Not Participating! 1. Social is here tostay! 2. Social is also asearch engine 3. Its not all Twitterand FacebookJeff Quipp Search Engine People Inc. 12. Social media is not a single platform ora product. It is a fundamental shift in theway we communicate and interact witheach other, companies and society.Spencer Saunders The Juice Agency Inc. 13. Being social is not new being social in as a business attribute is.Spencer Saunders The Juice Agency Inc. 14. Spencer Saunders The Juice Agency Inc. 15. New technology does not always yield new revenue streams but it often introduces new efficiencies which lead to cost savings and an increase in your bottom line.Spencer Saunders The Juice Agency Inc. 16. 1. Recruitment2. Retention3. InnovationSpencer Saunders The Juice Agency Inc. 17. Social Media Inside the organization: Give your employees a voice Leverage insights from all levels Communication platform to communicate a shared vision for the growth of your companySpencer Saunders The Juice Agency Inc. 18. Social Media outside the organization: Provide prospective customers a sense of who you are as a company and your culture Platform to generate trust and industry leadershipSpencer Saunders The Juice Agency Inc.