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Corporate Social Networks trends by Luis Font CEO of ZyncroWebCongress Barcelona 2011
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Business communica,on is now social
In fact Social Business So0ware is the next hot Biz
Luis Font Managing Director
What is happening exactly?
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• Intranet 1.0: possibly various useful things, but boring, used little, not very usable
• Shy business use of Social Networks, very little in B2B
• Only consumer oriented companies use B2C social networks
• Social Media in good form: bloggers confirm that they are the 5th power
• Twitter calls upon the democratic revolution but it hardly get into some companies
And what is happening inside the company?
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Do we inform? Should we collaborate?
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And it gets worse every ,me
Genera>on Y is joining the company…
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Social Business So0ware is the next hot Biz
In 2010 the market confirmed the value of professional and cooperat ive social collaboration platforms: • Jive software achieved 30M$ financing;
• Cube Tree was bought by Success Factors for 50M$;
• and Atlassian achieved 60M$ financing
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Convergence
Intranet 2.0 Enterprise 2.0
Non Social SoEware
Legacy 1.0 ?
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Everything will become Social
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• Firstly games
• Intranets, they need this as if it were water
• Extranets, especially if it is with clients
• Project management
• CRM… Social CRM sounds good
• ERP
• El BI
• And much more
What are we making Social?
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And what else?
• Social Crowsourcing
• On-line Reputation
• Social Client/User Communities
• Social Product Management
• Social Product Engineering
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Over the next 5 years the majority of companies will have a Corporate Social
Network
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This Revolu,on will NOT be led by IT
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We Need New Profiles
• From Community Manager to Digital Strategist
• From Programmer to Development & Usability Engineer
• From Content Manager to Digital Content Strategist & Designer
• From Usability Engineer to Usability-Understandability Designer
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And they will be in the Cloud: Public or Private
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Will there be a baRle?
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conver,bles
Who will lead it?
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• Top Management
• Departmental Leaders
• Human Resources
• Marketing
Business Benefits
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• Greater Information
• Collaboration increase
• Increase in Productivity
• E-mail reduction
• Knowledge Management
• Sense of Belonging
• New Retribution Models
• Motivation
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www.zyncro.com