NICEWOW

Wau Nails

Contents

• pg.3- Our Product• pg.4/5- Our Users• pg.6- Our Colors• pg.7- Our Typefaces• pg.8- Guidelines for Our Logo

About the Product

-Fun: fresh, many different styles to play with-Wild: wacky, fun-Colorful: wide variety-Durable: can withhold your busy lifestyle-Offbeat: different, eccentric

Want people to know that they can have fun with the nail polish, designing your nails and while wearing it. It is durable and won't chip while you are busy with life.

Our Users

Female16WhiteSingleMinimum WageRuralFriendly, silly, bold, fashion/clothing, modeling, wide taste in music, parties, travelingUses the product often, quick and easy to use, uses daily or dresses it up for occasions such as photoshoots.

Britt

Our Users

29WhiteSingleTours/travels. Lives in rural NY. Likes different music, musician in band, singer, awkward, weird, lazy, somewhat distant yet spirited, sillyUses product daily, quick and easy for fast-paced lifestyle, long-wear even while on the road.

Dylan

Our Colors

Our Typefaces

• Kozuka Mincho Pro R is used for important titles and important information

Guidelines for the Logo

• You may use any other analogous, monochromatic colors with the logo.

• Do not mix complementary colors together We like wacky, but not ugly. (We trust you to make it

pretty)