Marketing Mix of

Presented By Diponkar Bhowmik Dip

Institute of Business AdministrationJahangirnagar University

ID: 1806

an automated Dry cleaning and laundry service

A sister concern of Bhuyan Group

Started its journey at February, 2015 With 20 outlets

Use detergent & other chemicals of international brands to ensure quality of work

Own electrical power plant.

own Submersible water pump

Target Market

Upper Class

Middle Class

The 4P’s of “WASHOUT”

Product

Washing Dry Cleaning Home Delivery Express Service

Process

Competitors

Price

Reasonable for Middle Class , Upper Middle Class.

Price ranges from tk 30 to tk 450

Price1.5 time for express service

10% discount for every order payment

12% discount at EBL credit card payment

Place

OUTLETS•Total 40 around the country

• 36 inside Dhaka

• Two in Narsanghdi, two in Narayanganj

• Most of the outlets are in the residential area

Place

FACTORY LOCATION

Choto Godair Chor, Madhabdi,

Narsangdi-1604, Bangladesh

HEAD OFFICEHouse No # 244, Road No # 03

Baridhara DOHS, Dhaka - 1212Bangladesh 

Promotion

Advertisement through TV, newspapers and ,FM radio

social websites

TVC OF WASHOUT

Promotion

Billboard Leaflets

Stall at last Dhaka International Trade Fair -2016 Lucky Coupon draw Special discount during last winter- 20 %

Thank You

Any Question

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