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Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook
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Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook
Washington Association of Criminal Defense LawyersChelan, Washington
June 8, 2012
@kevinokeefe
Friday, June 8, 2012
http://www.flickr.com/photos/canarypromo/423135451/in/photostream/@kevinokeefe
14% of people trust advertising
Friday, June 8, 2012
@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/
Business development
Friday, June 8, 2012
http://www.flickr.com/photos/virtualsugar/2818062680/@kevinokeefe
Relationships
Friday, June 8, 2012
http://www.flickr.com/photos/marcopako/2344663066//@kevinokeefe
Word of mouth reputation
Friday, June 8, 2012
@kevinokeefe
Relationship baskets : Grow trust and build one’s reputation
Friday, June 8, 2012
@kevinokeefe
Internet : Relationships and reputation accelerator
Friday, June 8, 2012
@kevinokeefe
Peter Mahler, New York City
Friday, June 8, 2012
@kevinokeefe
Building relationships?
Friday, June 8, 2012
@kevinokeefe
Media? It’sa shared experience.
Friday, June 8, 2012
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
Powerful Internet identity?
Friday, June 8, 2012
@kevinokeefe
Powerful Internet identity?
Good?
Friday, June 8, 2012
@kevinokeefe
Powerful Internet identity?
Good?
Or bad?
Friday, June 8, 2012
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
• 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
• 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2
• 85% of law firms use social networks ala LinkedIn, Facebook 3
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
• 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2
• 85% of law firms use social networks ala LinkedIn, Facebook 3
• 84% of in-house counsel perceive blogs as credible 4
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
• 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2
• 85% of law firms use social networks ala LinkedIn, Facebook 3
• 84% of in-house counsel perceive blogs as credible 4
• 55% of in-house counsel are influenced by blogs in hiring 4
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
• 40% of law firms say blogs and social media brings in work 1
• 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2
• 85% of law firms use social networks ala LinkedIn, Facebook 3
• 84% of in-house counsel perceive blogs as credible 4
• 55% of in-house counsel are influenced by blogs in hiring 4
•
1 Source: ALM Legal Intelligence2 Source: LexisNexis 3 Source: Greenfield/Belser4 Source: Greentarget
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
Gardiner Miller, Toronto
Friday, June 8, 2012
@kevinokeefe
Nancy Van Tine, Boston
Friday, June 8, 2012
@kevinokeefe
Winthtrop & Weinstine, Minneapolis
Friday, June 8, 2012
@kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/
Strategy: Don’t jump blindly.
Friday, June 8, 2012
http://www.flickr.com/photos/diamondmountain/76720987/@kevinokeefe
Engagement. Who in my target audience am I engaging?
Friday, June 8, 2012
http://www.flickr.com/photos/martin_thomas/3292783660/
@kevinokeefe
You’re looking to build social media equity.
Friday, June 8, 2012
http://www.flickr.com/photos/26101082@N00/3219209680/@kevinokeefe
Listen
Friday, June 8, 2012
http://www.flickr.com/photos/26101082@N00/3219209680/@kevinokeefe
Listen
There are already conversations taking place
Friday, June 8, 2012
It’s about trust
http://www.flickr.com/photos/ssandars/109181158/@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
“I don’t have time.”
Friday, June 8, 2012
@kevinokeefe
Traction?
Friday, June 8, 2012
@kevinokeefe
•Reputation being enhanced?
Traction?
Friday, June 8, 2012
@kevinokeefe
•Reputation being enhanced?•Growing network of relationships?
Traction?
Friday, June 8, 2012
@kevinokeefe
•Reputation being enhanced?•Growing network of relationships?•Establishing subject matter expert?
Traction?
Friday, June 8, 2012
@kevinokeefe
•Reputation being enhanced?•Growing network of relationships?•Establishing subject matter expert?•Not just clients, but high quality clients?
Traction?
Friday, June 8, 2012
@kevinokeefe
FacebookLearning
Friday, June 8, 2012
Pla$orms on the Internet for business development on the Internet
Platforms : Build an Internet identity
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
RSS Reader - Listening
Friday, June 8, 2012
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
Mobile : Listening & sharing
Friday, June 8, 2012
@kevinokeefe
FacebookInfluence Jury Pool
Friday, June 8, 2012
Friday, June 8, 2012
Image by loozrboy via Flickr Crea3ve Commons@kevinokeefe
Friday, June 8, 2012
Image by ell brown via Flickr Crea3ve Commons@kevinokeefe
Friday, June 8, 2012
Image by Abhinav & Abhinav via Flickr Crea3ve Commons@kevinokeefe
Friday, June 8, 2012
Image by zoetnet via Flickr Crea3ve Commons@kevinokeefe
Friday, June 8, 2012
@kevinokeefe
Harris & Moure, Seattle
Friday, June 8, 2012
@kevinokeefe
J. Scott Key, Atlanta
Friday, June 8, 2012
@kevinokeefe
Dave Donoghue, Chicago
Friday, June 8, 2012
@kevinokeefe
Friday, June 8, 2012
@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/
Your leadership is needed
Friday, June 8, 2012
Kevin O’Keefe, CEO & Publisher, LexBlog, IncSeattle, WA
Direct: 206.340.8204Cell: 206.321.3627web: lexblog.comemail: [email protected]
Blog: Real Lawyers Have Blogs: kevin.lexblog.comTwitter: @kevinokeefeLinkedIn: linkedin.com/in/kevinokeefeLinkedIn: Legal Blogging GroupFacebook: Real Lawyers Have Blogs page
Thank you.
Friday, June 8, 2012
