“All men can see these tactics whereby I conquer.But what none can see is the strategy out of which victory is evolved.”

FROM BOARDROOM TO SHOWROOMWar Gaming at Work

PURPOSE

Complete understanding of opportunities and threats vis a vis competitionIdentifying the Brand Leaks ( weak points)Strategise together to combat enemy tactics and movesPlan of action in the real field

KEY ATTACK POINTS

Core ConsumerBrand InnovationTactical and activation

CRITICAL FACTORSWar Gaming at Work

UNFORESEEN CHANGES

Anticipate Emerging Trends- Consumer Related“Fog of War”- unforeseen change in policies, economy etcChange in brand strategy/ internal changes

“the general who wins a battle makes many calculations in his temple ere the battle is fought.”

THE PRE-DRILLWar Gaming at Work

#1. THE KEY CHALLENGES TO BE BATTLED

Not more than 3 SWOT reflectionMeasurablePart of the key brand thrust areas

#2. THE TEAM MAKE UP

Enemy CampHost FightersIdeally, host team should have core brand stakeholdersAll team members should be able to debate and participate in the action planAcross departments

#3. THE SURVIVAL KIT

Make a briefing kit for each team with:Market analysisDetailed competitive analysis: sales, key issues, communication, retail, consumer , SWOT, any additional informationBrand strategy for host teamKey challenges outline with objectives and expected results

TIMELINE FOR PREP WORK

3- 4 weeks

THE GAME BEGINSWar Gaming at Work

#1. INTRODUCTION

Enemy and Host teams introducedSnapshot of market, brand and competitive SWOTSKey challenges outline

#2. THE HUDDLES

Teams break up and work out strategy plans on challenges.Present in a template eg: Headline, Idea description, competitive advantage, costs, time

#3. THE SHOOT OUTS

Enemy and Host teams present and debateThe Facilitator moderates, throws in challengesEnd with a Group analysis and recap

#4. THE REGROUP

Teams regroup and rework the solutions basis the first presentations and the competitive strategy knowledge.How does the strategy change?What additional combat points would give them a lead?How to take the unforeseen challenge the facilitator threw at them?

#5. THE FINAL STRIKE

Final presentationsCapture the solutions and action planAllocate responsibilities against the action planFirm up timelines

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

THE SUCCESS FACTORSWar Gaming at Work

THE VICTORY SECRETS

Detail, detail, detail: market, competitor, consumerTeam players with the spirit of do or dieAn Experienced FacilitatorKey stakeholders’ participation and commitmentSpacious Venue

FINALLY, A GAME COMES ALIVE

WITH FUN War Gaming at Work

THE FUN FACTOR

Do up the venue like a battle fieldHave battle quotes, toy guns and grenadesMake an AV with an army Duckworth ChantStimulus: competitive work, on ground, retail, key professional profiles, brand stimulusHave “war like “after break energiser gamesEnemy and Host t-shirtsInteresting coffee breaks with Army Tiffin packsMedallions at the end for best speakers etcAnd many more…….

THANK YOU AND HAPPY WAR-GAMING!

Babita BaruahJWTImages from www.google.com