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SEPA DIRECT DEBITS IMPROVE YOUR SALES IN EUROPE Powered by

Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

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Want to improve your sales in Europe? We’ve got something for you. Have you ever heard about direct debits? Sure, you have. Direct debits are great. Always have been. You have a bank account, you pay directly from your bank account. Don’t need to provide anyone with your credit card details, don’t need to log in to some 3rd party payment system. Bank account means payment. So simple, so great. And now you have SEPA direct debits.

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Page 1: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA DIRECT DEBITSIMPROVE YOUR SALES IN EUROPE

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Page 2: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

What is SEPA?

Page 3: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA Single Euro Payments Area

Page 4: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA DIRECT DEBIT?

Page 5: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA DIRECT DEBIT?

ONE STANDARD FOR ALL THE COUNTRIES

FROM THE SEPA AREA

Page 6: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA DIRECT DEBIT?

ONE STANDARD FOR ALL THE COUNTRIES

FROM THE SEPA AREA

ONE CURRENCY = EURO

Page 7: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

SEPA DIRECT DEBIT?

ONE STANDARD FOR ALL THE COUNTRIES

FROM THE SEPA AREA

ONE CURRENCY = EURO

ONE BANK ACCOUNT EVEN FOR CROSS-BORDER

SELLING

Page 8: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

How did it work in the past?

Page 9: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits
Page 10: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Direct debit was some kind of a local payment method.

!

Atomized transactions in individual countries meant separate bank accounts, separate

standards and regulations, often separate payment providers

Page 11: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

HURTS LIKE HELL!

Page 12: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

How does it work now?

Page 13: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits
Page 14: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

You just need one bank account. !

One bank account in a SEPA area country and you can accept direct debits from all over

Europe (SEPA area). One standard, one technical integration.

Page 15: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

(JUST) THAT SIMPLE

Page 16: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Does it fit my business model?

Page 17: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

YES if !

You want to sell your services around Europe (in EURO)

& You need recurring payments

or single click payments

Page 18: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Any special permissions from the customers?

Page 19: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

YES, MANDATES

Page 20: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Paper-based mandates (accepted by all the banks)

!

E-mandate, scanned paper-based mandates (accepted by some of the banks)

!

E-mandate, checkbox on merchant’s website (accepted by a few European banks)

Page 21: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Anything like chargebacks?

Page 22: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

YES, REVERSALS

Page 23: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

What do I need to start accepting

SDD payments?

Page 24: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

BANK ACCOUNT (preferably in a Euro-zone country)

Page 25: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

PAYMENTS PROVIDER (that offers SEPA Direct Debits)

Page 26: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

Any further information?

Page 27: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

www.europeanpaymentscouncil.eu/index.cfm/sepa-direct-debit/ !

paylane.com/support/articles/what-is-sepa-direct-debit/ !

blog.paylane.com/improve-sales-europe-sepa-direct-debit/

Page 28: Want to improve your sales in Europe? We’ve got something for you. SEPA direct debits

#1 European online payments provider. Best choice for web businesses that sell globally.

!

paylane.com