Welcome to our presentation

Group memberNusrat Jahan Farha 142011017

Israt Jahan 142011102

Shahnewaz bulbul 142011144

Ahsan habib 142011086

Sumit das 142011138

INTRODUCTION

• Its headquarters is situated at 10 Dilkusha C/A Dhaka-1000,Dhaka, Bangladesh. Has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.

• Is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.

Walton as a Brand

• Walton brand is known at every household of the country.• ‘It’s Our Product’ (in Bangla: “ ”আমাদে�র পণ্য )—a major slogan

of the brand.• Walton has also been ranked as the 5th best brand among all

best local brands, while the 18th best brand among all local and foreign brands of Bangladesh.

HISTORY

• Was founded by S.M Nurul Alam Rezvi in 1977 as a trading company.

• Entered into the steel industry in late 1970s .

• Since the 2000s Walton has expanded towards electronics and automobiles

WALTON PRODUCTS

Upcoming product

Vision • Walton vision is “ AMADER PONNO” that means Walton ltd. Is

always there to help the customers get the full assistance of communications services in their daily lives.

• There are the 120 outlets different place in our country.

Mission• The company desires to provide the latest technology based

products with innovative design, excellent quality and many different models & capacities.

SERVICES & FUNCTIONS

• Is providing customers the latest technology based products, innovative design, and excellent quality with different models & capacities.

• Walton service network is the country’s only ISO 9001:2008 Standard Certified after sales service network.

Target Market (Local/Abroad)

•Walton Groups all targets local customers as well as international market•.•Specify market places according to the choice and needs of customers.

•Achieve a good position in international market.

Market segmentation

Market segmentation Geographic Segmentation: • City area: Walton is a conglomerate based in Dhaka,

Bangladesh. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile and Walton Electronics.

Demographic segmentation:• The total targeted population is 10 million users.• There is an almost equal ratio between male & female users.• Ages from 18-51 are see to use Walton product.• Mid ages have great fun with the androids.

Market segmentation

Psychographic segmentation• Lifestyle: Walton has focuses on their customer’s lifestyle in

product, advertising.• Personality: Walton also focuses the personality of the status

oriented people including achievers.

Behavioral Segmentation: Buyers are divided on the basis their knowledge of attitude toward, use of response of product.•Use rate: Light, medium, heavy.•Loyalty status: None, medium, strong.•Attitude toward product: Positive , indifferent, negative , hostile.

Michal Porter’s Formulating methods :

•Low switching costs •A lot of customers with bargaining power•Newcomers use low prices to all act buyers•Must customers use the product in the same ways•Price competition among rivals is especially powerful.

Advertising policy

TV Advertisement

WALTON uses I; A.T.N Bangla; NTV and other Bangladeshi channels for their advertising purpose. Also maintaining a special program in Bangla Vision named “Walton Mobile Music Club”. WALTON Hi-tech Industries Ltd.

Newspaper

.

Three Major Newspaper‘Ittefaq’, ‘Bangladesh Pratidin’ and ‘prothom-Alo’ are used for their advertising purpose. In English version, they used ‘The Daily Star’and ‘New Age’ for placing advertisements. Also, they used other newspapers if required

Social sites

Walton understand that the future direct response

advertising occur through related social site. Walton concentrates in here to capture the most attraction from the customers

Billboard and posters

Billboard is the most important marketing tools to attract the potential consumers. People become aware of the brand. Very few numbers of Walton uses for advertising throughout the country.

Point of purchase

Consumer can purchase product in different outlet of Walton. Walton has a strong chain outlet all over the country. Potential consumers go there and purchase whatever they like.

According to the above picture we can see that when customers come to Walton center they warmly welcome them, behave friendly and introduce new products to them.

Main product

Market share

Market share

Refrigerator 13%

mobile 12.8%

AC 2%

Motorcycle 8%

Walton Refrigerator

Walton Refrigerator & Freezer ensures highest quality compressor, Condenser is made by 100% copper, which lasts for 20-30 years.

Competitors Refrigerator

LG Sony

Sharp Samsung

Competitors analysis

Walton mobile

Offers innovative and user-friendly mobile devices with elegant design, premium build quality, superior performance, customizable software with the latest Android operating system, and to bring high-end smart phones & making it affordable for customers.

Competitors Mobile Symphony Samsung

Competitors analysis

Walton microwave

Walton microwave and electric ovens are easy to use With simple features like one-touch controls and child lock protection. It is available in a variety of sizes and finishes. Walton microwaves and electrics contain a range of innovative features.

Competitors

Miacko LG

Sharp Samsung

Competitors analysis

Walton motorcycle

The motorcycles have become famous because of the special specification like mobile phone indicator, Digital gear display, Fuel location meter, Air shock absorber, Remote control, Hydraulic Brake, Anti-Theft lock and Alloy rim etc. Walton motorcycles are also fuel-efficient.

Competitors

CSR activities

Regulatory Compliance • Regulatory Compliance : Walton obeys international and

domestic policy

• pays full attention on updating rule of trend of business community.

• Established judgment or on-going important litigation.

CSR activities

Energy Consumption

• The major direct energy of Walton is electricity.

• he total usage of electricity in 2010 and 2012 is as below.

CSR activities

Water Consumption

• implementing the water-saving programs .

• eliminate water usage by daily control and employee training

• The total volume of 2015 is lower than the past years.

CSR activities

Greenhouse Gas Emissions

• takes the responsibility to eliminate the greenhouse gas

• Gas Emissions in 2010 and 2012 are as below

CSR activities

Corporate social responsibility Prize giving ceremony

CSR activities

Walton best example of flourishing local industries

• Plays a vital role in the country`s industrialization and making significant contributions to the economy.

• increasing national productivity and giving protection to the local industries.

• Equipped with latest technology of the world,

CSR activities

Walton general knowledge competition

Conclusion

Walton has become a company to be proud of in the export arena.Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.

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