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Walt disney

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Short Biography:Born December 5, 1901

Hermosa, Chicago, Illinois, U.S.

Died December 15, 1966 (aged 65)Burbank, California, U.S.

Cause of death Lung cancer

Nationality American

Education McKinley High School, Chicago Academy of Fine Arts

Occupation Co-founder of The Walt Disney Company

Years active 1920–1966

Awards 7 Emmy Awards22 Academy AwardsCecil B. De Mille Award

Signature

Walter Elias "Walt" Disney was an American business magnate, animator, producer, director, screenwriter, philanthropist, and voice actor.

Disney was very afraid of mouse but he became famous by creating the character of Mickey Mouse!

Disney himself was the original voice for Mickey.

Leadership Style: innovative and creative

risk taker

strived for excellence

Autocrat leader

Trade marks: Happy endings on all pictures produced by

himself

Main characters using big white gloves (Example: Mickey Mouse, Goofy, Peter Pete, Jiminy Cricket, etc.)

Animated Films(The Lion King, How to Train Your Dragon, Toy stories, frozen etc)

Distinctive, deep voice

His moustache

Quotes: If you can dream it , you can do it.

It's kind of fun to do the impossible.

I hope we'll never lose sight of one thing--that it was all started by a mouse.

I happen to be an inquisitive guy and when I see things I don't like, I start thinking why do they have to be like this and how can I improve them.

So…we can see that- Walt Disney knew what he was doing and what he

want.

He was very confident about his work

He had a clear vision and goal of his work

He knew how to get work done by other people

……………And these qualities made him a world famous leader……….

The Walt Disney Company:Name Walt Disney

commonly known as Disney

Founded October16,1923

founder Walt Disney and Roy O

Headquarter Burbank, California

CEO Robert Iger

Employees 166,000

Annual Revenue 45 billion US dollar

Icon Mickey Mouse

Mission statement:The mission of the Walt Disney company is to be one of the worlds leading producers and providers differentiate our content , services and consumer products , we seek to develop the most create , innovative and profitable entertainment experiences and related products in the world. Walt and Roy believed that he had to stay one step ahead of the competitor in order to be the most innovative and creative animation company of all time.

Brands under Disney:

Disney’s target market: Disney mainly target a younger more child

based market,but aims to be enjoyed by all ages.

In some recent shows and flims as well as the easy to follow child storyline,they have an echoing adult humour coming tgrough.

Business sectors:Parks & Resorts

media networks

studio s entertainment

consumer products

interactive media

Business strategies: Disney Company maintains strategies in order to

achieve goals

the strategy of Walt Disney studio is to serve the current innovation of the environment industry

They have other strategies for their different business segments.

Competitive advantage: A collection of vibrant and creative brains

Combination of assets and management

Quality

value

Competitors

S.W.O.T Analysis:Strength: It is one of the most popular brand names in the

world.

Walt Disney Studio is a well established division of the company.

High overall revenues and profits.

It was ranked 8th in the top 100 global brands.

The company has created high brand awareness among people.

Weakness: The operating cost of this company is high.

The top level management is frequently changing.

The working condition is poor in the factories that produce their merchandise.

The investment of the company is large and has high risk.

The company has a limited range of target audience mainly children and parents.

Opportunity: The company has added more attractions for

theme parks.

Attraction of children and adults to television

Global localization

It has a well creative management.

Market has developed in unexploited countries

Threat: The company has security threats because of

terrorism.

It keeps their employee under retention.

It faces high competition in media industry.

Government policies are threats for Disney.

According to innovation, the company has a high demanding market.

External environment: Political

- The company gets tax benefits for the animation industry.- Training practices are increasing.

Economical- The salary for an animated professional in India is 600 US

dollar and in other developing countries the salaries are near 1200 US dollar.

-The company has a cost advantage in terms of salaries and overall cost production.

Social-The characters play significant role in television.-Love, emotions, loyalty come from different programs.

Technological-The concept formulation in India is still weak.

Internal Environment: Disney diversifies its operations to reduce sales in

product lines into home video, film, merchandise, radio broadcasting, net-work televisions and theme parks.

The company gives priorities to family entertainment and focused market diversification to cover a wide array of products and services.

Future plan: In future, they want to develop their business

to reduce the risk and overcome industrial challenges

……………The company started with Mickey Mouse, today it provides entertainment through different quality movies, theme parks and resorts, beautiful toys etc. Disney wants to follow its philosophy to make people happy……..