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WalletWise
TheAgentTrainer.com | @MattRathbun
Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SRES, SFR, SRS
Marketing
Hi, I’m Matthew
TheAgentTrainer.com | @MattRathbun
I Love Being a…➡ Husband and Father ➡ Dog Dad ➡ Seasoned Bohemian ➡ Disrupter ➡ Apple Fanatic
TheAgentTrainer .com/WalletWiseResources | SlideDeck | Videos | Tools
Anatomy of A RockStarFans Performances
Promotions
CriticsWebsites
FansitesRoadiesBackstory
Marketing is A
Conversation
“People don’t buy what you do, they buy why you do it.”
“ The goal is to do business with
people who get what you do”
Simon Sinek Author: Start With Why
ORGANIZEDCHAOS
KNOW YOUR CLIENTS
NAR Profile of Buyer and
Sellers
The Seller
Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%
Agent Referral
3%Open House
33%Sellers Will Refer Their Agent to more than 3 people
Who Are These People?
Reasons For Selling
16% Too Small 14% Job Relo 13% Near Friends 10% Neighborhood 10% family Change 8%
FSBO
9Years Average Tenure
54Average Age
3%Open House
The Buyer
96%of homebuyers use the internet as part of the search process
49%of homebuyers found the home they bought online
64%searched on mobile device
76%drove by home they found online as the first step
46%online inquires actually buy
12weeks of active searching online before buying
3weeks of active searching before contacting agent
51weeks from first online inquiry until becoming serious about looking for a home
The Basics of Marketing
3,104
Embrace the Client’s
Experience
The Experience You offer has to be better than
the one they’ve had...
End the Clone Era
Digital Story Telling
Profile Photos | Avatars
Old Vs. New
Year Book vs. LifeStyle
The Basics of Promotion
Your BioLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets conta in ing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
•You're not an professional athlete, don’t write in the third person.
•Tell a client your story, as well as theirs.
• Long and Short Version
•Awards and Experience?
•Save as a document
•Refresh once per year.
MatthewRathbun.com/matthew_Rathbun
DIY Network Groups
•Lunch Meetings •Pick Lifestyle “Connectors” •Common Landing Page Like Google Groups
RETHINKParties
139 Years Old... ...and It Still Works
Build Your Sphere
SOI
NARRPR
FSBO Packets, Sites
and Conversion
Where Buyers
Look
Report
narrpr.com
Website Invite
Summary of Documents
Resume &
References Plan
Basic
PacketFSBO
• Search MLS
• Automated Search
• Must Be Done Early
• Why Expired?
• Can You Help?
• How Can You Help?
Expired Listings
CVMkr.com
Tradeshows, Festivals and
Fairs
HUDMail
Aggregators
Zillow.com/Agents•Create/Update Profile
•Free Webinar’s
•Wordpress Plugins •Local Market Data •Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
Claim and Enhance Your
Listings!
TRULIA Voices
HouseLogic
MailChimp
Placester.com/NAR
Screenr
Google.com/NikCollection
Write Articles
• HOAs
• Newspapers
• Other Businesses
Sincerely.com/Postagram
Videolicious
Vistaprint
Listing Specific Business Cards
google.com/PlacesForBusiness
Ask Lender to write a letter
1
Pull 11-18 month old rented
properties
2
Draft standard letter
3
Pull 1 page of listings matching
price range of monthly rent
4
Pull it all together and
mail it out
5
Using The MLS
Video Ideas
Neighborhood Tours Client Interviews
Home Tours Home Inspections
Vlogging
Consumer Testimonial
HootSuite
Social Media
What to share?
Evernote .com
Evernote Buyer Intro
HouseLogic .com
Amitree. com
CloseIt
Updater. com
Ribbet. com
Canva. com
GetPocket .com
Trello .com
Hemingwayapp. com
Scannable App
Nextdoor.com
WordSwag
Canva
CrimeMapping
Amitree.com
CloseIt.com
PhotoMath
Handwritten Notes
Have Fun!…no, seriously