PRODUCT – WALLET

INTRODUCTION

A wallet, or billfold, is a small, flat case that is used to carry personal items such as cash, credit cards, identification documents (license, identification, club card, etc), photographs, business cards and other paper or laminated cards. Wallets are generally made of leather or fabrics, and they are usually pocket-sized and foldable.

USES Keep the money and documents.

BASIC INFORMATION ABOUT PRODUT

NAME OF PRODUCT – wallet

Rang –500 -3000 above.

CRTIFICATION

ISO 9001-2OOO

ISI

IMEGES OF wallet

BRANDS AVAILABLE

levies

addidas

diesel

Gucci

LEADER BRANDS

BRAND SHARE

Philips 30%

Bajaj 25%

Prestige 19%

Nova 1

Other 15

Market size and growth

The overall Indian market is of rs 1cr.

Market growth is estimated 25% per annum of 2010.

MARKET LEADER

Market leader is Philips in Indian market which has 30%

share.

STERENGTH AND WEAKNESS

STERNGTH-

Brands name

Research and development also.

WEAKNESS- high price than other brands.

REPLACEMENT

There is no replacement of this product. But alternative

product is steel cooker.

CONCLUSION -It is the important product for ever

one who works in cooking. This is a home application in

kitchen parts .time saving.

Thus we can say that its market will increase in India. REFERENCES

WWW.WIKIPEDIA.COM

WWW.PRICE INDIA.COM