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Vy Le Chief Executive Officer Rudy’s Barbershop Hello My Name Is..

Vy Le, CEO Rudys Barbershop

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Brick and Mortar 2.0: How to Sell to the "New" Small Business

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Page 1: Vy Le, CEO Rudys Barbershop

Vy LeChief Executive Officer

Rudy’s Barbershop

Hello My Name Is..

Page 2: Vy Le, CEO Rudys Barbershop

“…In a world where money can buy anything, there is an increasing desire for the personal, a reaction against anonymous cookie-cutter experiences…”

Page 3: Vy Le, CEO Rudys Barbershop

Vogue Paper Magazine

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Metro

polis

Page 5: Vy Le, CEO Rudys Barbershop

New York Times

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The Evolution of Rudy’s

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“ ....always start with the obvious, the customer and their experience….

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Employees will clock themselves in and out from a computer located in the shop.

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50% of our manager workflow has been reduced within 4 months

Page 13: Vy Le, CEO Rudys Barbershop

All we want, 2.0 business peeps• Free is not a value proposition it’s a requirement• Secret shop your team: all aspects, customer

service, web, and partners Take the Smart Risk – • Instant gratification – because I don’t have the

time• Ask me about my growth plan and how you can

help – This give you a quick assessment of your business opportunity

• Make the investment for one site visit – We will never be on the same page until you see what I’m up against and how your product will fill that gap; Systems, hardware, etc

• Bake into your business plan/budget that will allow for customization, see what I’m willing to pay for

• Expectations and values need to align to ensure success

• Word of Mouth – Ask me who my friends are and how they play into my growth plans

 

Page 14: Vy Le, CEO Rudys Barbershop

Simplify• Phase in the transition

plan: Switch Train, Gap Analysis, Opportunity, Partners.

• Help me switch out of the old system

• Tools for Training• Identify the Gaps in your

system and turn them into opportunity

• Test with my partners

Page 15: Vy Le, CEO Rudys Barbershop
Page 16: Vy Le, CEO Rudys Barbershop

Our (condensed) wish list:• Direct integration with Social

Commerce Platforms – share your database –

• Automated, reminder, wholesale system for preferred partners/vendors

• Interactive way to interface with our customers – Tracking system for the item purchase to its social justice cause, providing a call to action

• Aggregation of orders to increase purchasing power, meet minimums

• Instant perks/loyalty program not based on discounts but points that could be used with partners, like minded business

• Easy way to share our customer demographic with each other

• Free Project management tool with less steps –

• Free Secure/HR compliant Intranet where employees get information, share ideas, schedules, etc

• Payroll – direct API• Communication tool that plugs into

our CRM (customer leaves a message, text us, etc) or EMR

• Legal expertise, multiple lawyers for one monthly price

• Investors