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Brick and Mortar 2.0: How to Sell to the "New" Small Business
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Vy LeChief Executive Officer
Rudy’s Barbershop
Hello My Name Is..
“…In a world where money can buy anything, there is an increasing desire for the personal, a reaction against anonymous cookie-cutter experiences…”
Vogue Paper Magazine
Metro
polis
New York Times
The Evolution of Rudy’s
“ ....always start with the obvious, the customer and their experience….
Employees will clock themselves in and out from a computer located in the shop.
50% of our manager workflow has been reduced within 4 months
All we want, 2.0 business peeps• Free is not a value proposition it’s a requirement• Secret shop your team: all aspects, customer
service, web, and partners Take the Smart Risk – • Instant gratification – because I don’t have the
time• Ask me about my growth plan and how you can
help – This give you a quick assessment of your business opportunity
• Make the investment for one site visit – We will never be on the same page until you see what I’m up against and how your product will fill that gap; Systems, hardware, etc
• Bake into your business plan/budget that will allow for customization, see what I’m willing to pay for
• Expectations and values need to align to ensure success
• Word of Mouth – Ask me who my friends are and how they play into my growth plans
Simplify• Phase in the transition
plan: Switch Train, Gap Analysis, Opportunity, Partners.
• Help me switch out of the old system
• Tools for Training• Identify the Gaps in your
system and turn them into opportunity
• Test with my partners
Our (condensed) wish list:• Direct integration with Social
Commerce Platforms – share your database –
• Automated, reminder, wholesale system for preferred partners/vendors
• Interactive way to interface with our customers – Tracking system for the item purchase to its social justice cause, providing a call to action
• Aggregation of orders to increase purchasing power, meet minimums
• Instant perks/loyalty program not based on discounts but points that could be used with partners, like minded business
• Easy way to share our customer demographic with each other
• Free Project management tool with less steps –
• Free Secure/HR compliant Intranet where employees get information, share ideas, schedules, etc
• Payroll – direct API• Communication tool that plugs into
our CRM (customer leaves a message, text us, etc) or EMR
• Legal expertise, multiple lawyers for one monthly price
• Investors