Autumn/winter 2011Autumn/winter 2011

Zoom SantéZoom Santé

• Online VuLu on “Zoom Santé”

• Edition Antumn - Winter 2011

• “Dossier: Un hiver en pleine forme”

• Insert Femmes d’Aujourd’hui ed43 – 27/10/2011

• Field: 11/11 to 17/11/2011

• Femmes d’Aujourd’hui online panel Femmes focus

• n=179

Methodology

Without showing the cover:

»75% knows the name ‘Zoom Santé’»Attributed the name to:

» 62% A part or insert of a magazine» 16% Doesn’t know » 20% A magazine» 1% A website» 2% Other

Results: awareness

When showing the cover:

»84% noticed ZOOM Santé »And consider it as:

» 37% A column of Femmes d’Aujourd’hui» 35% A separate magazine published by Femmes

d’Aujourd’hui» 22% An advertising magazine

»76% of those who noticed it, read ZOOM Santé

Results: awareness

When showing the pages inside:

»Only 1 person didn’t read it! »24% of the respondents were wrong or

hesitated »Why?

» perceived as content of the Femmes d’Aujourd’hui» memory

Results: awareness

Reasons for not reading Zoom:

Results: awareness

Results: cover items

2 – 49%

3 – 48%

4 – 36%5 – 31%

None of these – 4%

6 – 18%

Results: quantity read

Results: evaluation

Results: statements

Results: future use

Results: reading score x evaluation

Conclusions

• Very Zoom Santé is really appreciated and considered as a part of Femmes d’Aujourd’hui. The evaluation & reading scores are higher than the edition tested in May 2011.

• The insertion of the Zoom Santé in the center of the magazine contributes to this consideration. They are many people who weren’t aware they read the Zoom Santé but when showing the inside pages it becomes obvious.

• Few people consider Zoom Santé as an advertising insert (but the ones who do are irritated).

Contact us

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