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Vizury Interactive
VIZURYYour Strategic Partner in Customer Acquisition and Customer Retention
Vizury Interactive
A strategic partnership that allows YOU to
Have a 1:1 conversation with
YOUR Existing Users > Cost Optimization
Potential Users > New Acquisitions
Incremental Revenue
Objective
Vizury Interactive
The Internet Challenge : The Unfortunate 95% reality
Huge ad budget leaks
* E-Marketer Study of E-Commerce Portals, 2008.
More than 70% of trafic to site comes from inorganic marketing activities (SEM, Banner, TV Ads, Print Ads etc.)*
More than 95% visitors leave the web site without engaging with the brand and without leaving a trace*
Vizury Interactive
Opportunity: The Bright Side
They see your website as a potential destination to meet their specific needs
BRAND AWAREA majority of these users are interested in buying products, avail services or gather information; that is available on your website
IN MARKET
A majority of these users form the ‘Target Segment’ who would be visiting your website regularly for their specific needs over a period of time
FUTURE POTENTIALS
Vizury Interactive
Vizury Introduction
• India’s leading behavioral targeting company– Only company in the APAC region to have developed technology that has
significantly tapped into the true essence of Behavioral re-targeting– Most sought after partner for: Travel, Leisure, E-commerce and Financial Services
verticals amongst others
• Deliver measurable RoI by aligning with advertiser’s marketing goals through proven capabilities in: Audience segmentation, dynamic banner generation and response optimization
• Led by IIT/IIM management team with global internet marketing experience across US and APAC markets
• Backed by leading VCs from Silicon Valley and India• Aggressively expanding into Europe and APAC
Vizury Interactive
VRM(Visitor Relationship Management)Service Introduction• VRM is very similar in concept and focus to CRM (Customer Relationship
Management)
• Enables the advertiser to engage each drop-off visitor on a 1:1 basis by building millions of user profiles in an anonymous fashion
• Powers 1:1 customized rich media banners on the fly with specific call to action by seamlessly interfacing with the advertiser’s marketing and technology infrastructure
• Capable of reaching out to more than 80% of drop-off visitors
• Results in:–Optimization of customer retention and cross sell costs–Generation of additional registrations and sales
Vizury Interactive
VRM Service Flow: The T:T:T PrincipleCase Study: Airlines Industry
Till visitor value5. X responds to the call to action on the customized ad
and is immediately routed to the relevant section of the Advertiser’s website
6. X ends up taking the action optimizing the user lifetime value
3. X drops off from Advertiser’s website & visits other websites to read news, sports, movies etc.
4. X sees a specific customized banner ad on the publisher website (based on his browsing activity on the Advertiser’s website)
Target customized ad
1. Visitor X visits the Advertiser’s website and browses various pages & spends time on Products, Services and other interesting sections
2. X exhibits key behaviors as he moves through various sections: Features, Warranty Aspects, Price, Payment Modes, New releases, & etc.
Tag the visitor
Vizury Interactive
Sample Banners
• New Customer Acquisition
• Cross-sell and Upsell to Existing Users or customers
Vizury Interactive
New User Acquisition
Visitor dropped off from home page
On clicking the specific movie, visitor is taken to respective page showing all cinemas screening that movie in Mumbai (based on geo-tracing)
On clicking the specific movie, visitor is taken to respective page showing all cinemas screening that movie in Mumbai (based on geo-tracing)
Vizury Interactive
Visitor Acquisition (International Flights)
Visitor dropped off after visiting international flight section
On clicking ‘Find’, visitor is taken to landing page which contains schedule of all the current international flights
On clicking ‘Find’, visitor is taken to landing page which contains schedule of all the current international flights
Vizury Interactive
Highlighting a Flight and its Fare for a Particular Route
Visitor dropped off after searching Mumbai to Delhi flight options
Visitor is routed to the Search Results page with all the possible fares available for that particular route
Visitor is routed to the Search Results page with all the possible fares available for that particular route
Vizury Interactive
Up-sell Flight Tickets to Train Users
Visitor dropped off from train search result page Mumbai – New Delhi
On clicking the specific flight option, user is taken to pre-populated search result page on air.irctc.co.in
On clicking the specific flight option, user is taken to pre-populated search result page on air.irctc.co.in
Vizury Interactive
Cross-Sell Holiday Package
Visitor browsed flights from Mumbai to Goa and dropped-off
On click, user is routed to the MakemyTrip Holiday Package offer landing pageOn click, user is routed to the MakemyTrip Holiday Package offer landing page
Vizury Interactive
Multi-Product Banner
Visitor browsed for various products and dropped off
Visitor is shown the last 3 Products that he browsed and 1 default product which can be a push strategy by the Advertisers
Visitor is shown the last 3 Products that he browsed and 1 default product which can be a push strategy by the Advertisers
Vizury Interactive
Four Simple Steps to Engagement
1. Define the campaign, in alignment with the Advertiser’s marketing goals
2. Finalize the contract– Commercials
– Sign-up Release Order
3. Tag the relevant sections of the website with Vizury tags– A non-intrusive, one line “iframe” code similar to Google Analytics tag
– Test tagging
4. Work out the target segments and 1:1 messages– Identify every product/service available on the website
– Banner creation and Client Approval
Vizury Interactive
Vizury Representative Client List
