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Leverage the wisdom of your customers to provoke innovation and get answers to questions you never thought to ask.
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X-Prize Challenge
Volt Marketing uses innovative customer research to deliver breakthrough insights and build your brand.
Clients
Your X-Prize Challenge is an idea competition for your customers.
Customers compete to see who can propose the best new business innovations .
Your X-Prize Challenge
Crowd Sourcing - customers post and vote on ideas1 - Panelists submit ideas.
2 - Others vote on the ideas.
3 -The best ideas bubble up.
Crowd Sourcing platform example
Get answers to questions you never thought to ask regarding…
New design concepts
Product functionality
Improving the buying processNew product and service concepts
Emerging trends
Where your competition is winning
Social responsibilityFostering loyaltySocial media engagement
Access to ranked product and design ideas from the customer’s perspective
Innovate faster. Establish an innovation head start on competitive brands
No longer rely on social media chatter where you hear from just about anyone on just about anything.
Why marquee brands are turning to crowd sourcing
Reduce risk by relying on the wisdom of crowds – your next big breakout will come from customers
How Starbucks uses the wisdom
of crowds
My Starbucks Idea
Word Clouds summarize customer desiresClient name or data has been changed
200-1500 pre-screened customers. We capture their demographic and behavioral profiles.
Customers recruited through email, social media, viral campaigns and other methods.
$1000-$2000. Awarded by Volt based on votes and a staff jury
Volt manages daily operations, monitors flagged content, categorizes ideas, curates content, handles tech support.
Who competes?
Recruiting customers
The first place X-Prize
Who manages it?
XXXX X-Prize Challenge Basics
Not every idea will be great, but the top 15% may point you to a hidden path of innovation and profit
Unlike employees, customers don’t become invested in bad ideas.
Give your organization an injection of fresh ideas. Your next breakthrough will come from your customers
Crowd Sourcing is the #1 way to harvest the best thinking from large groups of people for a low cost
A New Strategic
Roadmap
No Bias
What your Crowd Source competition delivers
Fresh Thinking
Inexpensive Innovation
Start Up Cost: $1,4506-month X-Prize Challenge: $9,75012-month X-Prize Challenge: $15, 450
Your challenge can ready to recruit customers in 2-3 weeks.
Budget and costs
Pricing includes: planning, technology set-up, full service management, content curation and monitoring, two custom surveys per quarter, winner selection and a $1000 prize allowance.
Our customer panel played a central role in helping us program the right Parenting and Family Channel feature content. Our panel members gave us clear direction on what they wanted to see, and more importantly what they didn’t want to see. Our success driving more traffic to the channel was due in large part to understanding the right content to publish from our panel.
-Jennifer Harmer, Marketing Director at AOL
Volt Marketing played a key role in helping my team at Disney optimize our Millennial Mouse campaigns. Their ability to take complex customer research data sets and distill them down into bite-sized, actionable insights was a huge driver of the campaign’s success.
-Tania Fagen, Market Research Program Manager, Disney
The panel that Volt built for us actually became a profit generator for our magazines. We upgraded advertisers to bigger accounts and let them conduct their own research with our readers through Volt. Volt was responsive and great to work with.
-Tony Golden, Publisher at Primedia Inc.
The market research we conducted helped set our course in our mission to re-launch the Post-it Brand in the digital age. Without hearing the voice of the customer, we wouldn’t have been nearly as successful in positioning the brand beyond paper.
-Linda Branch, Marketing Director at 3M Corporation
Client testimonials
320 South 300 WestSalt Lake City, Utah 84095Phone: 801-209-4879Fax: 801-994-5256
Volt Marketing Contact Information
Volt Marketing built and proudly uses PanelBlue panel research technology.
