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This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Social Hues
Voice of social causes on social media
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Topic Socially relevant
Fatal Disasters Traffic and Pollution
Politicians and Corruption
Topics tracked Slutwalk Bomb Blast in Delhi , Bomb Blast in Mumbai Earthquake in Sikkim
, Floods in Orissa
Traffic and Pollution
Yeddurappa, A Raja, Suresh Kalmadi, Anna Hazare
Keywords tracked “Slutwalk” and “Slut Walk”
‘Bomb Blast’ AND ‘Delhi’, ‘Bomb Blast’ AND ‘Mumbai’ , ‘Earthquake’ AND ‘Sikkim’, ‘Floods’ AND ‘Orissa ‘
“Traffic” , “Pollution”
“Yeddurappa”, “A Raja”, “Suresh Kalmadi”, “Anna Hazare”
Cities tracked Kolkata, Hyderabad, Chennai, Mumbai, Delhi, Bangalore
Kolkata, Hyderabad, Chennai, Mumbai, Delhi, Bangalore
Kolkata, Hyderabad, Chennai, Mumbai, Delhi, Bangalore
Kolkata, Hyderabad, Chennai, Mumbai, Delhi, Bangalore
Topics tracked
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
256700 8%
354780 12%
497000 17% 1870000
63%
Socially relevant
Fatal disasters
Traffic and pollution
Politicians and corruption
Causes and mentions Top discussions: • Socially relevant causes usually related to women and the issues they face
• Latest was ‘Slut Walk’ that already took place in Delhi and Bhopal and is lined up in Mumbai, Bangalore and other metro cities
• Politicians and corruption are almost synonymous on social media with most users naming both in the same tweet/post in this case.
•Anna Hazare’s campaign is the biggest example
• Fatal disasters like bomb blasts, floods and earth quakes ,that require help from public as well as the services, have received overwhelming responses and support on social media and microblog sites
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Snap shots
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues Spread of mentions
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Socially relevant Traffic and pollution
Corruption and politicians
Fatal disasters
Blogs Microblogs Social media News
Top findings: •Microblog mentions are at least 90% more than the number of mentions on other forms of social media
• Causes do not garner as many news mentions as issues like corruption and politicians. Corruption and politicians are covered as part of any other news coverage and get attention on microblogs and social networking sites as well
• Information and help is offered by means of social media nowadays with people volunteering to give out personal details on social media. Social media has become the fastest medium to find help these days
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues Snapshots
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Traffic and Pollution:
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Bangalore Delhi Mumbai Chennai Hyderabad Kolkata
Traffic Pollution
•Traffic snarls, road rage and Blue Line buses all contribute to the ever growing number of mentions. The mentions turned from negative to positive in 2008, ever since the Delhi Metro became functional. There are around 71% positive mentions owing to the drastic decrease in pollution levels due to the use of CNG and the super success of the Delhi Metro • Mumbai seems to be the next favorite for traffic related problems. Discussions are about never ending traffic jams and what people choose to do while waiting for the jam to clear up
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Snapshots – Delhi Traffic and Pollution
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues Snapshots – Mumbai Traffic
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
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Mentions
• Politics is inevitably linked to corruption in India and is evident in most mentions. Mentions again are highest from Delhi and Bangalore. The ‘cash for votes’ scam has taken the nation by storm and people discuss the issues extensively
• Mentions for the Common Wealth Games scam came in mostly from Delhi and a majority of discussions about Yeddyurappa and his land scam were from Bangalore, causing a surge in mentions in Delhi and Bangalore
Mentions are in ‘000s
Mentions - Politics
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues Snapshots - Politics
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
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Bangalore Delhi Mumbai Chennai Hyderabad Kolkata
Anna Hazare Yeddyurappa A Raja Suresh Kalmadi
Mentions for Politics/Corruption
• Anna Hazare and his campaign for the Janlokpal Bill was viral, on social media and outside of it. People tweeted from the protest venue, urged others to take part and generally made sure that Anna Hazare was the most discussed person
• Yeddyurappa and his involvement in the Land Scam caught eye balls in every city, more so since he was then Chief Minister of Karnataka and was asked to step down following the unearthing of the scam
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Snapshots
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues Snapshots
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
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Delhi
Mumbai
Bangalore
Chennai
Kolkata
Hyderabad Mentions
Mentions are in 00’s
• Delhi is perceived to be the most unsafe place for women with cases of injustice against women. Delhi also gets highest number of mentions since there has been a ‘Slutwalk’ organized already.
• Mumbai and Bangalore are the next in the list with a large number of mentions for the event that happened in Delhi as well as excitement about the forthcoming event in these cities
Socially relevant issues - SlutWalk
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
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Bangalore Delhi Mumbai Chennai Hyderabad Kolkata
Delhi Bomb Blasts Mumbai Bomb Blasts Earthquake - Sikkim Floods - Orissa
Mentions – Fatal disasters
• The earthquake in Sikkim was ignored in traditional media but was discussed extensively on social media. Delhi and Mumbai population also organized numerous relief camps and collected food and clothing to be delivered to the effected.
• Floods in Orissa also suffered similar fate but was brought back into limelight by very influential people on microblogging sites. Many ‘help-the-affected’ campaigns were flagged off and met with success on social media
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Snapshots - Earthquake in Sikkim
This document is proprietary and confidential. Reproduction prohibited.
Contact : Vinita Ananth US Phone: 1(408) 625 7473 India: +91-9731562357 Email: [email protected] Social Hues on Facebook
Social Hues
Snapshots - Bomb blast in Delhi