Visual story

Who am I…

SOME

CONTEXT

ARCHAEOLOGIST!archaeologist!

eager to learn…

A collage about my personality back from 2003…

Fan of…

My workplace

Why…

Back in 2008, a random side project with the local crafts sector,

changed me profoundly both at professional and personal level

it helped me rethink my role in

society and my contribution to it.

to realize the wasted potential

around, to solve large scale

pressing social and

environmental problems

Value Proposition: Hands-on business model innovation coaching

for entrepreneurs and organizations where solving problems and

contributing to the common wealth comes first.

SITTING

ON TOP

OF THE

WORLD

Nevertheless, the

timing was perfect

the world usedto be dividedinto…

Source: How to sistematically build business models beyond profit – Alex Osterwalder

giving…


…and taking


There is one and only one social responsibility of

business–to use it resources and engage in activities designed to increase its

profits.

“

”- Milton Friedman

economist

things we take

for granted on

this side of the

globe like…

access to proper

sanitation

2,600 millionpeople lack

access

access to electricity

2,000 millionof people lack

access

If we wait for the governments, it’llbe too little, too late. If we act as individuals, it’ll be too little. But ifwe act as communities, it might

just be enough, just in time.

“

”- Rob Hopkins

founder, Transition Network

+

+-

-

social impactpotential

profit potential

old school corporation

old school not-for-profit

?


but the worldis changing


+

+-

-

social impactpotential

profit potential

old school corporation

old school not-for-profit

new school of hybrid

organizations


Why don’t we develop a business model aimed at

contributing to society and the environment instead

of taking from them.

“

”

- Paul Polman

global CEO, Unilever

building the momentum

so I decided to follow mypassion

Social entrepreneurs are not content just to give a fish or teach how to fish.

They will not rest until they have revolutionized the

fishing industry.

“

”- Bill Drayton

founder, Ashoka

FULLECONOMICCITIZENSHIP

THE

CHALLENGE

philanthropy

corporate social

responsability

integration to core

business / profitability

¿?

positive impact

potential in society

social innovation

CHANGES IN “HARD”

MEASURABLE

OUTCOMES

MEASURABLE

CHANGES IN

PERCEPTION

CHANGES IN THE

CONVERSATION

CHANGES IN

HOW PEOPLE

THINK

how we thinkchanging perceptions about

human capability

Source: Design @ Darden – Jeanne M. Liedtka

Everyone A Changemaker ™

the milliondollar

question

WE NEED CONTENT, COMMUNICATION

EFFORTS, TOOLS AND HANDS-ON EXPERIENCES

AT EVERY LEVEL IN ORDER TO ADVANCE IN

TERMS OF MINDSET CHANGE

Social

Innovation

Social

Business

Shared Value

Business Fights

Poverty

Opportunities for

the Mayority

HybridValue

Chains

Impact

Investing

Social

Entrepreneurship

• BoP

Protocol

2.0

1999 2002 2005 2007 2008 2014

• Strategy

and Society

• Fortune at the

BoP

2010

• A New

Alliance for

Global Change• The Next 4

Billion

• How to Change

the World?

• Prahalad & Hart

draft

• BoP

Protocol1.

0

• The Social

Intrapreneur

BoP

• ?

But when talking about…

Source: Adapted from – Stuart L. Hart

53

I can’t understand a

single word you’re

sayin’

A hybrid value

chain is when…

Presentation title / editable in the footer menu 56

we need a new approach, a new set of tools to come up with new business modelsbeyond profit

- David Kelley

founder, IDEO

Design

Thinking

has been an extremely

powerful mindset, that

has changed the team’s

dynamics in a very

productive and rich way

in order to design and

launch…

In 2013, Ashoka along with the Fundación del Empresariado en México, A.C. (FUNDEMEX) launched the “Changemaker Leaders” initiative (http://www.lideragentedecambio.com) bringing

together thought leaders and decision makers from the private sector, CSOs, Government and Academia with the objective to promote innovative business with social impact.

Changemaker Leaders Initiative

In 2013, Ashoka launched the “Changemaker Leaders” initiative http://www.lideragentedecambio.com) bringing

together thought leaders and decision makers from the private sector, CSOs, Government and Academia with the

objective to promote innovative business with social impact.

http://www.lideragentedecambio.com/

new ideas unconventional

partners

problem solving co-creation

decision taking

sharing stories

a place for

The Social Intrapreneur:An emerging or rediscovered figure in

corporations?

Social Intrapreneur, n. 1, A

person that works in a big

company or organization,

developing and promoting

practical solutions to

social and/or

environmental challenges

where progress is currently

stalled by market failures.

Source: SustainAbility & IDEO (2008), The Social Intrapreneur: A Field Guide for

Corporate Changemakers

67

THE INITIATIVE IN NUMBERS

More tan 320 participants

throughout the whole process

(+60% directors)

More tan 240 organizations

(+60% corporations)

Regional coverage of 24 media

outlets

68

THE IMPACT

After participating in the ELAC13, 90% feel

their posture has been reinforced

regarding business initiatives that address large

scale social challenges.

In addition, 71% of participants would do

adjustments to their current proyect’s

C.S.R. and inclusive business approach,

compared with other sector meetings and

events in which only 15% have found value in

terms of social innovation and new ideas.

WHAT’S

NEXT?

SCALING IT

Who am I…

“I like to think of me as an entrepreneur and a

business model innovator.

I truly believe that human potential is far from

reaching it's peak, and that most of social,

economic and environmental problems can be

solved in a creative, low-cost way if we all

contribute.

If we keep in mind to build shared value in each

activity (personal/professional) that we do, we'll

improve significantly the common wealth.”