Visual Merchandising& Marketing

Chisa D. Pennix-Brown, MBA CEO of Lady Bizness, Inc.

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Big Mistakes

DOING NOTHING!

Big Mistakes

NEVER WANTING TO

CHANGE!

Big Mistakes

KEEPING EVERYTHING THE SAME!

Big Mistakes

NOT GETTING FEEDBACK!

Big Mistakes

PRETENDING “IT” DOESN’T

EXIST!

Visual Merchandisingis the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales.

Both goods or services can be displayed to highlight their features and benefits.

The purpose of such visual merchandising is to

•Attract•Engage•Motivate the customer towards making a purchase.

Message Decide on what message you want to send to potential customers.

•New Items in the Store •Getting Rid of Old Merchandise •Seasonal Merchandise •Holiday•Cause •Community Effort

https://www.youtube.com/watch?v=PboEuaKXNBY

VM Steps Color Scheme

Floor Plan & Layout

Develop Merchandised Themes

Feature Sale Products

Lighting

Traffic Flow

Keep a Fresh Perspective

Display TechniquesStore Front•Signage•Logo •Marquee•Ambiance

Store Interior •Flow •End caps•Stands / Displays

Store Exterior•Landscaping •Window Display

https://www.youtube.com/watch?v=l_BGgYhQerU

Be Creative • Use Marker Pen• Use Paper • Use String/Rope • Use Glass • Use Clear Items• Use Levels• Use Balloons• Use Signage • Use Decals • Use Photos

Customer Loyalty MEMBERSHIP •Loyalty Cards •Newsletter• Send out monthly

•Discounts •Coupons •Contests•Early Shopper•Late Shopper•Free Gifts

Customer Loyalty APPLICATIONS•Foursquare•Loyal Blocks•Check-In on Facebook•Yelp

Create Your Hashtags #

Shop Small American Express

Free Marketing Materials

Neighborhood Champion

Small Business Saturday 11.28.15

Newsletter (Updates)  https://www.youtube.com/watch?v=_scAYl8z5Ic

Intentional MarketingCreate a Schedule

Updating your Social Networking

Make it something that your EMPLOYEES buy into

Attract the customer that YOU WANT!

Create ADVOCATES for your BRAND!

What is Your Show Up & Show Out! Moment?

Find this presentation online at www.SlideShare.net/LadyBizness

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