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Presented January 15, 2013 by Robert Gray at the HomeAway Software for Professionals Breakfast Seminar in Destin, FL.
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Making $ The Goal of Online
Marketing
HomeAway Software For ProfessionalsBreakfast Seminar – Destin, FL – January 2013
Quality Custom Website
Custom Website
• Integrated Booking Engine• Clean, Concise ‘Calls To Action’• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners
will use
Mobile Website
55%
Of people in the United Stated own a Smartphone (Q2 2012) - nielsen.com
66%
Of people in the United Stated buying a phone bought a Smartphone (Q2 2012) -nielsen.com
62%
Of Smart Phone users – use their smartphone every day - Google
According to SearchEngineWatch.com….
• 27% of the world’s cell phones are smartphones
• By 2014 mobile internet usage will exceed desktop internet usage
• 47% of smartphone users and 56% of tablet users perform TRAVEL related searches.
And in case you needed more…….
• Google projects that 8% of smartphone users will book travel via their device in 2012
• Only about 26% of small businesses have a mobile website
• 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor
Website ‘Promotion’
• eMail Marketing is NOT DEAD
• eMail Marketing is NOT SPAM (if done correctly)
• Email Marketing can be tied directly to online revenue
$126For Every $1 Spent
In 2012
• #2 Search Engine• #3 Website• Google gives preferential treatment to video – THEY OWN YouTube
YouTube
Google+
• World’s Largest Audience – Google+ stretches across all the Google platforms and is being integrated aggressively into search results
• Over 1 Million brands represented on Google+
• The more interaction your page has – the more you will see positive search results
• Hangouts on Google+ are becoming very popular with brands and can be converted directly into YouTube videos
Facebook Engagement
• The # of fans you have is irrelevant to the # of engaged fans you have
• Less than 10% of fans will see your posts – fans must engage to see future posts
• EdgeRank – Facebook news feed algorithm – determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and
comments better than likes• Time Decay – newer posts score
stronger than older ones
Visual Data SystemsRobert Gray, Vice President
[email protected] Ex 264
• Custom Web Design – Software Integration
• Mobile Marketing• Email Marketing• Website Promotion• Consulting
