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Hear from Roxanne Emadi about how Code.org leverage Optimizely to help run their Hour of Code campaign.
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Roxanne EmadiCode.org
How the Hour of Code is Testing to Reach 100 Million Students
Technology affecting every field
Our Vision:
every school
every student
The Challenge for the 21st Century
Introducing the Hour Of Code
…. and website optimization
Signing up 40,000 organizers
Reaching 15 million users in one week
=
OPTIMIZELY TEST ONE
Traffic to signup website
PR launch
IMPACTThe winning combination of text/button performed 29% better than the original
IMPACTThe winning combination of text/button performed 29% better than the original
Millions more students, just because of A/B testing
Beyond the Call-to-action
Beyond the Call-to-action
Beyond the Call-to-action
@codeorg #hourofcode
