Gofamarketing.com
Viral Marketing Factor > 1
Linear Marketing
vs.
Viral Marketing
Linear Growth
Viral Growth
Viral Magic
vs.
Viral Metrics
VF = Acceptance Factor (AF) * Passing Factor (PF)
Overall VF = VFEmail + VFNewsf. + VFRequest + VFNotif.VFEmail =
AF-Email * PF-EmailAF-Email = %OPR * %CTR * %Register
PF-Email = %Inv * #Contacts * %Contacts
Viral DNA
Inviting
Viral System Product
Responsible: MarketerFocus:PersuadabilityObjective: get
first-time users
Responsible: ProgrammerFocus: UsabilityObjective: get returning
users
Focus on Viral System to get Critical Mass
Focus on Viral System to get Critical Mass
Focus on Viral System to get Critical Mass
User Acquisition
vs.
User Retention
Facebook
Kaixin
Facebook
KaiXin
Usability
vs.
Persuadability
0% Usability 100% Persuadability
0% Usability 100% Persuadability
0% Usability 100% Persuadability
Viral Optimization
Persuadability of Notifications
Persuadability of Newsfeed
Persuadability of Requests
Persuadability of Invitation Stimulus
Increasing the # of Inviatations
Increasing the CTR
Increasing the CTR
Increasing the CTR
Increasing the CTR
Internal Application
vs.
External Application
FacebookOrkutMSNYahooMySpace
Gofamarketing.com
13.02.10
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13.02.10
