Itzel LaursenAriel Gough

Chun-Jung Chen

Marketing

Marketing is usually focused on one product or service or integrated communications-based process, and it is an activity involved with the wide range to make sure

that you would continue to meet your customers’ existing and newly-identified needs or wants and

getting value in return.

quick service food market MG marketing

Target Audience Target Audience is the

primary group of people for which an advertising message designed. It can be a group of certain age people or certain combination, that may be interested .

Dominant Ideology the idea that basic

general truth underlies something,

values and morals in a given society.

Portrayed as ideas or as actions

BrandingBranding is a marketing strategy that companies and sellers use to differentiate their products from others on the market.

Name, term, sign, symbol or design, or a combination.

Visual, emotional, rational, and cultural image.

ManipulativeWe are manipulated into spending money on products. Manipulation is used to manipulate your way of thinking and test your values. It plays on your self esteem.

Nutri-System

Creation of buzz from the inside out. “Word of mouth” gone virtual. Advertising through, and as a part of the target audience (TA) to be trusted as an “insider,” rather than advertising to or at the TA as an official or “outsider”. Creating a concept that people will interact with and talk about.

“Will it Blend?” -> Series of entertaining youtube videos? Or Blendtec’s idea of advertising?

Weaving advertisement into the media.Embedding certain products in movies, TV shows, music, blogs

etc. Advertising through seemingly “innocent” appearances of product

and brand.

Transformers movies no more than a series of automobile ads?

Product PlacementBranded products or services are placed in a media such as ads, movies, television shows, or news programs. The product may not be mention at the time when its featured.

Coca-Cola Cups

Planned ObsolescenceThe planned failure of a product in order to make consumers buy it again or buy a more expensive version.Manufacturing things that will only last so long, or only be so good, so that consumers will get a taste of the product and pay more than they normally would for an “update”

Tom Egelhoff says “Computers are obsolete as soon as they are loaded into the car, “Referring to the idea that since technology is constantly advancing, people are always

having to “update” and get something better.

Often associated with the objectification of women in advertisements.

Dehumanizing the “model” as an object of interest. Sends the message that “this product will give you outstanding

beauty or will surround you with outstanding beauty”

Seishiro Cosmetics = you will be a post-six-hour-make-up-and-airbush Angelina Jolie?

Axe + Coors Light = hot women will want you?

Crystal Light = Tiny waist and missing half your body?

Cool HuntingCool hunting refers to a group of marketing professionals called coolhunters. They are used to observe and predict the changes in our culture trends. Coolhunters are also able to control what becomes the next big thing.

Viral Ads: http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm http://www.matrixmt.com/market/viral-advertising-and-marketing.html http://encyclopedia2.thefreedictionary.com/viral%20marketing http://www.willitblend.com/Embedded Ads: http://www.allbusiness.com/marketing-advertising/856988-1.html http://images.fanpop.com/images/image_uploads/Transformers-transformers-

627087_1600_1200.jpg http://www.wallpaperez.net/wallpaper/movie/Transformers-Jazz-Pontiac-546.jpgObjectified Ads: http://camy.org/gallery/fullsize/1143.jpg http://beyondjane.com/women/guaranteed-perfect-how-advertising-has-

objectified-women/ http://www.iheartthat.com/wp-content/uploads/2006/08_2/

angelinajolieshiseido4.jpg http://www.funnymos.com/funny-pictures/guerilla/axe.jpg

Source http://managementhelp.org/mrktng/mrktng.htm http://www.prsouth.co.nz/testimonials.php http://en.wikipedia.org/wiki/ http://marketing.about.com/od/marketingglossary/g/

targauddef.htm http://thelostjacket.com/marketing/finding-target-audience http://www.probertencyclopaedia.com/cgi-bin/res.pl?

keyword=Dominant+Ideology&offset=0

Sources http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

http://en.wikipedia.org/wiki/Product_placement

http://en.wikipedia.org/wiki/Coolhunting

http://www.seeingtheforest.com/archives/2009/07/should_we_ban_m.htm