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Week 6 Milestones Presentation Ivan Lim [email protected] / Confidential - Do not distribute

Vinspi Milestones Presentation - Week 6 of Angelcube

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A week 6 round up of what Vinspi achieved in Angelcube week 5 and what we plan to do in Angelcube week 6.

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Page 1: Vinspi Milestones Presentation - Week 6 of Angelcube

Week 6 Milestones Presentation

Ivan Lim

[email protected] / Confidential - Do not distribute

Page 2: Vinspi Milestones Presentation - Week 6 of Angelcube

90% of new design up and running on test server by Sunday Roll out onto Live Server before end of next week

Last week

Page 3: Vinspi Milestones Presentation - Week 6 of Angelcube

Did not get through to Innovation bay...... BUT did get expression of interest from Foundry Group

Last week

Page 4: Vinspi Milestones Presentation - Week 6 of Angelcube

Good meeting with M&T Capital Unearthed strategic focus

Last Week

Page 5: Vinspi Milestones Presentation - Week 6 of Angelcube

Great sit down with Sam who offered excellent insights into blogger outreach and super contacts First taste of fashion blogger world on Saturday! Insights into fashion blogger minds..

Last Week

Page 6: Vinspi Milestones Presentation - Week 6 of Angelcube

No reply from Brad (CEO)... but will contact on his mobile this week.

Last week

Page 7: Vinspi Milestones Presentation - Week 6 of Angelcube

Trawlled through Melbourne CBD & Docklands over 2 days Finalising shortlist of locations today!

Last Week

Page 8: Vinspi Milestones Presentation - Week 6 of Angelcube

Photoshoot organised for next Monday and Tuesday!

Last Week

Page 9: Vinspi Milestones Presentation - Week 6 of Angelcube

Packaging Reprint to start this week

Last Week

Page 10: Vinspi Milestones Presentation - Week 6 of Angelcube

Submitted at 2am last night Best New Retailer

Last Week

Page 11: Vinspi Milestones Presentation - Week 6 of Angelcube

Connected with Sam Bell on Twitter who connected me with Jen Sheehan on Twitter Jen is an FB ads guru who gave me some excellent advice for growing Vinspi page likes!

Last Week

Page 12: Vinspi Milestones Presentation - Week 6 of Angelcube

Last Week

Found a contact who previously studied at Leo Cussons and could do an intro to their management for possible promotional activity

Page 13: Vinspi Milestones Presentation - Week 6 of Angelcube

Last Week

Andrew Birt became marketing Yoda with great idea to create large scale measuring event Guiness Book of Records attempt

Page 14: Vinspi Milestones Presentation - Week 6 of Angelcube

Metrics for May 2012 Unique Visits continues growth: 3800+ (35% increase from April) Organic Traffic Growing strong Focus on growing rankings in larger terms - Mens Suits

Last week

Page 15: Vinspi Milestones Presentation - Week 6 of Angelcube

Some positive word of mouth and customer reviews!

Last week

&

Page 16: Vinspi Milestones Presentation - Week 6 of Angelcube

Follow up with Melissa Shawyer on PR Angles

This week

Page 17: Vinspi Milestones Presentation - Week 6 of Angelcube

Great Australian Meausre Up details & Brainstorm Get advice from mentors - Ned Dwyer, Melissa Shawyer, Nic Hodges

This week

Page 18: Vinspi Milestones Presentation - Week 6 of Angelcube

Start Vinspi forecasting to present to M&T Capital

This Week

I feel like this would be easier

This is what I need to achieve.. kinda

Page 19: Vinspi Milestones Presentation - Week 6 of Angelcube

Blogger Brainstorm again with Sam

This Week

Page 20: Vinspi Milestones Presentation - Week 6 of Angelcube

Strategic Contacts Brent Maloney (AFG), Flaunt Marketing, HR Managers, Professional Associations

This Week

Page 21: Vinspi Milestones Presentation - Week 6 of Angelcube

Digital marketing - Inbound Marketing, Link Building (SEO), Adwords clean up, Facebook ads

This Week

Page 22: Vinspi Milestones Presentation - Week 6 of Angelcube

Get advert out for Social Media Intern... MUST DO!

This Week

Page 23: Vinspi Milestones Presentation - Week 6 of Angelcube

Week 6 Milestones Presentation

Ivan Lim

[email protected] / Confidential - Do not distribute