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Raising the bar in service: Interactive film to train bartenders worldwide
Dan Jones – Head of Production
brightwave.co.uk
o Our case study:Bar Academy Essentials
o Why video was righto Instructional video - demo o Planning and practical tips o Immersive video - demo o Summary
Today we’re looking at…
The requirement…. What needed to change?
The solution – immersive video
The solution – instructional video
Planningo Design o Character matrix and castingo Writing o Logistics
Initial design and prototyping o Shooting style(s) o Scoring o Design/layout o Tone of voice o Technologyo Stakeholder buy-in
Character matrix and casting o Matrix o Professional actors or employees o Show reels or casting dayo Rehearsal day o Learn your lines! o Budget
Writing o Writing drama o Audience o Believable o Conflict, impact, humouro String of pearls
Simple ‘string of pearls’ structure
Logistics o Planning, planning and a bit more
planningo Locationso Setups o Backups o On-shoot
The solution – immersive video
Summaryo Planningo Incremental stepso Mitigating risk o Organisation
