Video Creation 101

Types of Video

Informati onalHow-to

Product demoHumor

Discussion: What kind of video do you envision creating for your business?

Equipment: Digital Video Cameras

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Keep it Steady With a Tripod

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Optimize Sound With a Microphone

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Planning Your Video6

Length should be < 3 minsOutline (“storyboard”) your

beginning, middle and endDon’t forget your Call to ActionTo script or not to scriptAssemble people and propsKids, pets and weather are

unpredictable

Production: Set the Stage

Find the best light (outdoors is great!)Grab a friend to helpTurn off your house phoneDo a sound checkRelax!

Filming

Do as many “takes” as you needFilm in short segments (large files are hard to manage)Shoot more than you think you will need

Uploading Video Files9

Delete unnecessary files before uploadingGive them their own foldersLabel files whenever possibleLots of files? Consider an external hard driveUse Dropbox to share files with colleagues

Editing Video10

Free editing tools: iMovie (Mac), Windows Movie Maker (PC)

Simple video snipping on the iPhone: Splice App

iPad Video Editing App: AvidThe big guns: Software such as

Adobe, Sony Vegas

Other Video Options11

Slideshows with photos and video clips (Animoto)Screencasts (Jing/Screencast.com)Live webcasts (Livestream, Ustream)

Making the Most of Your Content12

Upload it to YouTubeOptimize your YouTube title

and descriptionEmbed your video on your

website or blogPost your video to social

channels such as Facebook and Twitter