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Slides from RealAgentVideo\'s webinar on Video and Social Media marketing for Realtors
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Video & Social Media Marketing
You Need a Great Web PresencePeople today are:
• Overload with Stimulation and Information
• Overwhelmed with Complexity
• Overly Cynical due to the Adversarial Business Culture
Therefore they are looking for …Character Competence Connection
Agenda
Marketing Realities
The Popularity of Online Video
Making A Video
Promoting Your Videos with Social Media
Marketing Realities
80 to 90% of all home search involve the Internet
Outbound marketing is obsolete
Need to use online tools create awareness and build relationships
Outbound Marketing • The World of Print Advertising is steadily declining
Newspaper
Billboards
Direct Mail
Transit Bench
Inbound Marketing
Blogs SEO Social Media
Why I Love Video
Behavioral Science of Video
Trust
Eliminate Complexity
Video increases conversion up to 64%
Expedites buying decisions by 72%
Customer Life Cycle
How Do You Use Video
Pick a market segment - neighborhood
Quirks of the area -history, facts
Things to look for in a new house
Area amenities – school, shopping
Local politics
Buyer danger – mold, bad construction, title
Explaining the buying/selling process
Good Video Basics
• Inform vs. advertise
• Clear audio
• Proper lighting
• Uncluttered background
• Dress professionally
Publishing Your Videos
Promoting Your Video
What do you think......
RealAgentVideo Solution
6 Scientifically Persuasive Videos
Optimization to ensure Front Page of Google
Content creation for your Social Media sites and website
4 new real estate related articles per month
Dedicated Campaign Manager
Customizable Micro-Site
Lead Capture
Facebook Business Page
LinkedIn Profile
Twitter account
Your cost......
For complete, hands free video and social media marketing......
Works out to........
.......$12/day or about $289/month
Thank you!
Questions?
