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Reach customers in a more personal,
relevant, and timely manner with Vertis
Communications’ powerful one-to-one
marketing services. By working with you to
understand your business and your specific
marketing objectives, Vertis can develop
a fully informed strategy customized to
achieve your goals and drive action from
your customers and sales for your company.
Before we even design your program, we
ensure you can measure your results and
the return you are receiving from your
marketing. And throughout the course
of your one-to-one program, we work
with you to measure your outcome to
continually improve the performance of
your communications.
Partnering with clients to
solve the most comPlex,
time-sensitive marketing
challenges through
consulting, creative,
research, direct,
media, technology, and
Production services.
vertis communications
is your marketing Partner
for the toughest jobs.
turn to vertis communications to drive sales with Powerful, individual customer communication
From direct mail and email campaigns to
continuity and print on-demand programs,
Vertis offers the broadest scope of digital
print programs in the U.S. Our seamless
solution to plan, implement, and expedite
successful one-to-one programs includes
program development, consumer research,
data management, and production. By
communicating more personally and
relevantly with your customers, Vertis’
precision strategies will help you reach the
right market at the right time and with the
right message.
one-to-oneMARKetInG
The right data creates the foundation for your program
A one-to-one program is built on strong,
relevant data. Before designing a program
for you, Vertis evaluates your customer data
in relation to your marketing objectives.
Using best-in-class database management and
statistical analysis tools, we create a strong
foundation for your marketing initiatives
by enabling data visualization and analytical
reporting in seconds or minutes—not hours
or days. By carefully analyzing your data
up-front and determining whether you
have the right information to achieve your
a nationwide clothing
retailer wants to use its
sales transactional data in
the creation of a Predictable
one-to-one variable direct
marketing Program, for
increasing store visits and
share of wallet.
an automobile manufacturer
wants a crm Program with
one-to-one, Print-on-demand
follow-uP materials that will
reach its dealers’ customers
within a few days of a request
for information.
turn to vertis communications
for the highest level of
targeted, Personalized
Print communication to drive
increased resPonse from your
customers.
Create a personal conversation with your customers
One-to-one marketing delivers customization
in an intimate—and effective—individual
manner. With one-to-one, you communicate
with your customer based on what you know
they will be receptive to, creating interaction
as personal and compelling as an actual
one-on-one conversation.
You first listen—through customer history,
transactions, responses to communications
and loyalty programs—to what customers are
saying about their demographics, lifestyles,
wants, and purchasing behavior. This helps
you learn more about your customers and
truly understand them—which is proven
to lead to a higher response rate. You then
decide how to market to customers—
influence their decisions and attitudes, wait
to respond, or respond with value. Finally,
based on this interaction, you respond to
customers with communications specifically
relevant to their cues and lifestyles and
are therefore more likely to inspire action
or response.
specific customer objectives, we can take
maximum advantage of that customer insight
to motivate the action you desire from your
customers.
CAPTURE WHAT
CUSTOMERS ARE SAYING
listen
resPond learn
AUTOMATION OF COMMUNICATION
ALLOWS YOU TO LEVERAGE THIS
CUSTOMER INFORMATION AND
RESPOND MORE QUICKLYRESPOND WITH RELEVANT
MESSAGING TO STIMULATE ACTION
LEARN ABOUT CUSTOMERS AND DECIDE
HOW TO MARKET TO THEM
RELATIONSHIP COMMUNICATION CYCLEDevelop a personal—and more effective—dialog with your customers.
with one-to-one marketing, you
create interaction as Personal
and comPelling as an actual
one-on-one conversation.
© 2006 Vertis, Inc. Vertis is a registered mark of Vertis, Inc. one_to_one_B060911
250 West Pratt Street, Baltimore, MD 21201 | vertisinc.comcall 800.577.8371 to learn more.
Leverage Vertis Communications’ expertise to reach customers faster and more effectively
Vertis has creative talent who are highly
skilled at developing a rich resource of
variable graphics, copy, and templates
and using these resources to develop one-
to-one marketing that has the look and
feel of uniquely personal pieces. With the
broadest scope of digital print programs in
the U.S., Vertis’ highly experienced digital
professionals then enter each one-to-one
piece into the delivery stream within hours
of a customer’s inquiry.
This on-demand approach to marketing
keeps pricing, offers, and product specs
completely dynamic and up-to-the-minute,
and allows your marketing materials to never
become obsolete. One-to-one also provides
a valuable vehicle to test multiple marketing
messages simultaneously.
Make one-to-one a part of your multi-channel communications strategy
Reach your customers more effectively
and build stronger, more enduring
relationships with an integrated, multi-
channel communications program from
Vertis Communications. Whether your
goal is to trigger a sale, enrollment, inquiry,
or Web visit, Vertis determines the right
channels, sequence of contacts, and response
mechanisms to reach and connect with your
existing or prospective customer base.