16

Verizon Wireless 4G Spotlight Video Case Study

Embed Size (px)

Citation preview

  • 1. HIJACKING EYEBALLS using online video to get the attention yourproduct deserves (I totally know this slide is ass, it needs to be written. Just trying to et the thoughtdown at this point)

2. OK WE HAVE A PLAN but how do you keep from being repetitive? 3. Package the same poison differently for different people.Know your audience. 4. A screen is a screen + Movie on plane + Friends kid video on phone + Commercials in taxi cabs + Daily show clips on laptop 5. If its entertaining, its right. 6. How did we do it in 8 months? 7. How Did We do it?The staggered production approach 8. How did we do it?Quick type stuff 9. How did we do it?Quick type stuffThen more animation 10. How did we do it?Quick type stuffThen more animationSimple acting 11. How did we do it?Quick type stuffThen more animationSimple actingMore advanced acting 12. How did we do it?Quick type stuffThen more animationSimple actingMore advanced actingAdvanced post production 13. Questions?