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Laura Aurilio
Heather Lewis
Katy Mattern
Chris Pinola
The Evolving Venetian
Retail Sector
Venice, a City Without Venetians and
Without a Future
Novembre 6,
2006
The City is Powerless of these Changes
Dicembre 11,
2011
Residential Population Declining
Residen
ts
Population Decline since WWII
Population in Recent Years
Residents to Tourists Per Day
Tourists
57,000Residents
59,205
Past WPI IQP Study Areas
2004
2005
2005
2007
2007 2007
2009
200
92010
2010
20112010
There are 4506 Stores in Venice
866 Closed Stores
There are 4506 Stores in Venice
866 Closed Stores
There are 4506 Stores in Venice
19% of all Stores are Closed
There are 879 Stores in Castello
214 Closed Stores in Castello
There are 879 Stores in Castello
24% of Stores are Closed
There are 879 Stores in Castello214 Closed Stores in Castello
Castello Case Study
Closed Tourist Food
1970
s
0% 2% 42%
2009
2011
1970s 2009 2011
Salizada San Antonin
Castello Case Study
Closed Tourist Food
1970
s
0% 2% 42%
2009 21% 26% 12%
2011
Salizada San Antonin
1970s 2009 2011
Castello Case Study
Closed Tourist Food
1970
s
0% 2% 42%
2009 21% 26% 12%
2011 26% 15% 17%
Salizada San Antonin
1970s 2009 2011
Collected Data
803 Stores in 2004
Castello Types in 2004
879 Stores in 2011
Castello Types in 2011
Venipedia Pages
screenshot
Castello change from Open to Closed
From 2004 to 2011
Supermarket Effect?
Castello 5989
Castello Supermarket vs. Closed Stores
Castello 5989
Castello 5819
Castello Supermarket vs. Closed Stores
Castello 5819
Castello 319
Castello Supermarket vs. Closed Stores
Castello 319
Castello 5065Punto Sma
Closed and OpenCastello 5065
All Stores
Restaurants
Souvenir Stores
Population vs. Basic NeedsAnalysis
Revitalizing Areas Lacking Food Stores:
Distributive Supermarket ConceptBefore
After
Dairy Butcher Deli Produce Dry
GoodsBakery Fish
Conclusion
Observations
Basic Needs
Retail Management
Underlying Factors
Observations
•Stores continue to close
•Service stores continue to decline
• Number of hotels continues to
increase
Castello from 2004 to 2011
Basic Needs?
Retail Management
Resident Stores
Tourist Stores
Underlying Factors
Retail Evolution
Resident Demographics
Tourism
Supermarkets
Recommendation
• Smartphone Application
• super.venice2point0.org
• Unique Laws
Data
Collection
Upkeep
Website
Campaign
Recommendation
Recommendation
Recommendation
• Unique LawsCampaign
Thank you
Laura Aurilio
Heather Lewis
Katy Mattern
Chris Pinola
www.sites.google.com/site/ve11supermarket
www.super.venice2point0.org
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