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Value and Direction of the communityhttps://communities.cisco.com/community/technology/datacenter
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Data Center and Cloud Community (DCCC)
• DCCC’s central audience will include current and prospective Data Center and Cloud customers.
• All Data Center professionals in the fields of sales, engineering, support and marketing will all be encouraged to engage with the site to enhance their own knowledge and productivity.
• Our audience will also be our biggest contributor: Experienced users supporting each other and asking real world questions will prove to be a most valuable commodity.
Audience for DCCCWho is DCCC for?
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• Our specialty and emphasis will be on providing timely trusted advice and support for topics and questions for real world applications that don’t fall under tech support.
• We have dedicated Cisco subject matter experts to give solutions, answers and insight when no other source of support can provide them.
• Example:
Supporting the UsersOur Biggest Strength
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• All of our social media channels• Learning Center Content• Other Communities• Presentations• Events• Contests• Our own technical and practical based blog content• And More!!!
One Stop ShopActing as a portal to all available DC resources
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• Demonstrate to current and potential customers how Cisco values and engages its customers after the sale.
• We provide users and guests a place to exchange ideas find valuable information and engage their peers in a low pressure supportive environment.
• Participate in the community yourself to find answers and valuable knowledge for your customers.
• As the discussion and blog count grow DCCC will become a time saving tool for users searching for hard to find technical information.
• Gives users and guests a direct feedback link to Cisco.
Benefits for SalesHappy and Supported customers = LOYALTY
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• Auto insurance example: We provide peace of mind 24/7. Before, during and after the purchase customers place value on having something available when or if they need it.
• In Six months time:• We will launch a survey campaign to gain feedback and insight from real
users as to the value they place on the community.• We aim to be at 25,000 views per month• We aim to be averaging 25 new conversations per month
Measuring Our SuccessNot Just Metrics
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• Once frustrated and now satisfied User:
• Approaching 700 views in less than 2 weeks:
• We have only begun to impress and delight our customers….
The need exists
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Timeline for Growth
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Community Manager appointed Begin Editorial Calendar with SMEsReorganize site and content to accommodate growth/interest
Plan for marketing and site enhancementsMajor launch through internal and
external channelsFinalize integration with social media and other communities
Minor site revisions and reorganizationsContinue to refine UI and Site
ContentContinue to improve site based
on feedback from users
Identify SMEs and other contributorsLaunch Contest and other
promotionsEvaluate growth strategy for FY14
Our journey to greatness
• https://communities.cisco.com/community/technology/datacenter
Resources
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Email: [email protected]
