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Value First / Customer First Product Development and Marketing Paul S. Heirendt Twitter: @pheirendt #StartupWisdomProject

Value First / Customer First Product Development and Marketing

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Page 1: Value First / Customer First Product Development and Marketing

Value First / Customer First

Product Development and

MarketingPaul S. Heirendt

Twitter: @pheirendt #StartupWisdomProject

Page 2: Value First / Customer First Product Development and Marketing

My Business Journey

Paul S. Heirendt

As an Entrepreneur Acquired by

Acquired by Acquired by

Acquired by

NowAs an Intrepreneur

[email protected]

Page 3: Value First / Customer First Product Development and Marketing

My Business JourneySt Louis

Paul S. Heirendt

California

[email protected]

OnFieldMemories

Page 4: Value First / Customer First Product Development and Marketing

My Community Involvement - St Louis & Beyond

Paul S. Heirendt [email protected]

Page 5: Value First / Customer First Product Development and Marketing

Workshop

Agile Development and Lean Startup Principles Applied to

Product Development, Positioning, Branding

and MarketingPaul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 6: Value First / Customer First Product Development and Marketing

Workshop

Agile Development

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 7: Value First / Customer First Product Development and Marketing

Workshop

Lean Startup

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 8: Value First / Customer First Product Development and Marketing

Workshop

Product Development

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 9: Value First / Customer First Product Development and Marketing

Workshop

Positioning

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 10: Value First / Customer First Product Development and Marketing

Workshop

Branding

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 11: Value First / Customer First Product Development and Marketing

Workshop

Marketing

Paul S. Heirendt Twitter: #StartupWisdomProject [email protected]

Page 12: Value First / Customer First Product Development and Marketing

Q&A

Creating customer value and customer relationships2

Creating customer value and customer relationships2

Documents

Documents

Pillars of Product Value - ClientSuccess Augustine.pdf · into our customer success plays. First, we expanded our view of product value value Business Value Leading Edge ... Sales

Pillars of Product Value - ClientSuccess Augustine.pdf · into our customer success plays. First, we expanded our view of product value value Business Value Leading Edge ... Sales

Documents

Measuring Customer Lifetime Value - D ONE Customer Lifetime Value White Paper Being able to measure customer value is a prerequisite for effective customer relationship management

Measuring Customer Lifetime Value - D ONE Customer Lifetime Value White Paper Being able to measure customer value is a prerequisite for effective customer relationship management

Documents

The Value of First Impressions: Leveraging Acquisition ... Files/19-091_6268Fa6e-0b57-4b01-bd02...The Value of First Impressions: Leveraging Acquisition Data for Customer Management

The Value of First Impressions: Leveraging Acquisition ... Files/19-091_6268Fa6e-0b57-4b01-bd02...The Value of First Impressions: Leveraging Acquisition Data for Customer Management

Documents

-CUSTOMER VALUE-

-CUSTOMER VALUE-

Documents

Defining and Quantifying “Customer Value” · •Approach: Value-based innovation •Deploy value-based innovation throughout company •Creating “Customer Value” comes first

Defining and Quantifying “Customer Value” · •Approach: Value-based innovation •Deploy value-based innovation throughout company •Creating “Customer Value” comes first

Documents

Customer-oriented Always think about customer value from a ... · Customer-oriented Always think about customer value from a customer perspective Value Action Activity Report Major

Customer-oriented Always think about customer value from a ... · Customer-oriented Always think about customer value from a customer perspective Value Action Activity Report Major

Documents

3 Creating Customer Value & Customer Relationships

3 Creating Customer Value & Customer Relationships

Documents

A Systematic literature review on a managerial strategy ... · customer value or customer involvement in a development process; customer first strategy or customer based Due to the

A Systematic literature review on a managerial strategy ... · customer value or customer involvement in a development process; customer first strategy or customer based Due to the

Documents

Customer Value Management

Customer Value Management

Marketing

Customer Value related Short Guidecustomervaluefoundation.com/Customer Value Related Definitions 25-6... · Customer Value related Short Guide ... information on products, ... role

Customer Value related Short Guidecustomervaluefoundation.com/Customer Value Related Definitions 25-6... · Customer Value related Short Guide ... information on products, ... role

Documents

Customer Lifetime Value

Customer Lifetime Value

Education

Airline Customer Value

Airline Customer Value

Technology

Customer Value Propositions and Differentiated Value

Customer Value Propositions and Differentiated Value

Leadership & Management

Customer Value Calculator

Customer Value Calculator

Business

Customer Value 1

Customer Value 1

Documents

An Empirical Assessment of Customer Lifetime Value Models ...Keywords: customer lifetime value, customer segmentation, lifetime value modelling, data mining, customer analytics 1

An Empirical Assessment of Customer Lifetime Value Models ...Keywords: customer lifetime value, customer segmentation, lifetime value modelling, data mining, customer analytics 1

Documents

Customer Value - unifr.chdiuf.unifr.ch/is/userfiles/file/seminars/CRM_FS08/Customer_Value... · Customer Value The customer is ... customer's attributed value. Creating a ... The

Customer Value - unifr.chdiuf.unifr.ch/is/userfiles/file/seminars/CRM_FS08/Customer_Value... · Customer Value The customer is ... customer's attributed value. Creating a ... The

Documents

New The Value of First Impressionsrady.ucsd.edu/docs/seminars/padilla_ascarza_Abstract.pdf · 2020. 5. 7. · The Value of First Impressions: Leveraging Acquisition Data for Customer

New The Value of First Impressionsrady.ucsd.edu/docs/seminars/padilla_ascarza_Abstract.pdf · 2020. 5. 7. · The Value of First Impressions: Leveraging Acquisition Data for Customer

Documents

PENGARUH CUSTOMER VALUE DAN CUSTOMER EXPERIENCE …

PENGARUH CUSTOMER VALUE DAN CUSTOMER EXPERIENCE …

Documents

The Customer Experience and Value Creation This is the first step in value creation. Understanding the Customer Experience Chapter 4 Objectives Understanding

The Customer Experience and Value Creation This is the first step in value creation. Understanding the Customer Experience Chapter 4 Objectives Understanding

Documents

Creating Customer Value and Customer Relationships

Creating Customer Value and Customer Relationships

Documents

Customer Lifetime Value Formula - …resources.simafore.com/.../file...customer-lifetime-value-modeling.pdf · Customer Lifetime Value Formula . Concepts, components and calculations

Customer Lifetime Value Formula - …resources.simafore.com/.../file...customer-lifetime-value-modeling.pdf · Customer Lifetime Value Formula . Concepts, components and calculations

Documents

Customer Value Strategy and Customer Value Management for …542545/... · 2012-08-01 · Customer Value Strategy and Customer Value Management for Competitive Wood-Flooring Manufacturers

Customer Value Strategy and Customer Value Management for …542545/... · 2012-08-01 · Customer Value Strategy and Customer Value Management for Competitive Wood-Flooring Manufacturers

Documents

CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: …

CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: …

Documents

customer value customer satisfaction

customer value customer satisfaction

Documents

CUSTOMER LIFETIME VALUE, CUSTOMER …mktg.uni-svishtov.bg/ivm/resources/CLV_CustomerProfitability.pdf · CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY, ... interactive marketing:

CUSTOMER LIFETIME VALUE, CUSTOMER …mktg.uni-svishtov.bg/ivm/resources/CLV_CustomerProfitability.pdf · CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY, ... interactive marketing:

Documents

a Customer-First Strategy Driving Business Value withDriving Business Value with a Customer-First Strategy Elizabeth Kwiat Executive Director, Digital Experience Comcast Business August

a Customer-First Strategy Driving Business Value withDriving Business Value with a Customer-First Strategy Elizabeth Kwiat Executive Director, Digital Experience Comcast Business August

Documents

PENGARUH CUSTOMER VALUE TERHADAP CUSTOMER …

PENGARUH CUSTOMER VALUE TERHADAP CUSTOMER …

Documents