Embed Size (px)
DESCRIPTION
Citation preview
Thriving in a difficult climateAn innovative approach to Paid Search charging models
Agenda
• What you pay your Paid Search Agency to do
• Paid Search Agency Charging Models
• How Campaigns are Optimised
• The Advantages of Value-Based Remuneration
• The Challenges of Value-Based Remuneration
• Suggestions on how to Structure Yours
Upload to Engines
Complete Transaction
Review Performance
Pay Service Provider
Develop Campaign Search & Find
Traditional Charging ModelMedia Spend
Value-Based Charging ModelRevenue/Profit
£0.00
£50.00
£100.00
£150.00
£200.00
£250.00
£300.00
1 2 3 4 5 6 7 8 9 10
Pro
fit
Search Engine Ranking Position
Client Traditional Charging Model Value-Based Charging Model
Client Risk
Agency Risk
Agency Profit
Client Profit
Agency Commitment
Client Commitment
Sales Funnel
Search Engine
Goal Setting
Measurement
01234567
Sop
his
tica
tio
n
Levels of Tracking Sophistication
Goal Setting
Profit Share Full Support
10
Private & Confidential
Sri Sharma | Managing Director | Net Media Planet
T: + 44 (0) 20 3008 8321M: + 44 (0) 79 39507 664E: [email protected]: www.netmediaplanet.comTwitter: srisharma
