Facebook your libraryFacebook your library2 April 20082 April 2008

VALA General MeetingVALA General Meeting

Anne HolmesAnne HolmesManager Library ServicesManager Library Services

City of BoroondaraCity of Boroondaraanne.holmes@boroondara.vic.gov.auanne.holmes@boroondara.vic.gov.au

BOROONDARAC i t y o f H a r m o n y

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OutlineOutline

What is Facebook?What is Facebook? Why Facebook for Boroondara?Why Facebook for Boroondara? DecisionsDecisions What is on the Boroondara page? What is on the Boroondara page? IssuesIssues Where to now?Where to now?

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What is Facebook?What is Facebook?

High profile social networking toolHigh profile social networking tool 4 February 2004 - launched for Harvard 4 February 2004 - launched for Harvard

studentsstudents 2 September 2005 – high schools2 September 2005 – high schools 11 September 2006 – open to everyone 11 September 2006 – open to everyone

over 13 with an email addressover 13 with an email address 24 May 2007 – external applications added24 May 2007 – external applications added Late 2007 – pages introducedLate 2007 – pages introduced January 2008 - 64 million regular users January 2008 - 64 million regular users

worldwideworldwide

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Why Facebook for Boroondara?Why Facebook for Boroondara?

Ready made marketing toolReady made marketing tool Demographic that uses librariesDemographic that uses libraries User informationUser information Learning 2.0Learning 2.0 Business Plan & Marketing PlanBusiness Plan & Marketing Plan Ning → Facebook, MySpace, BeboNing → Facebook, MySpace, Bebo Blog, Nings, WikisBlog, Nings, Wikis

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DecisionsDecisions

• Profile vs Group vs PageProfile vs Group vs Page• Implementation – when and whoImplementation – when and who• ApprovalsApprovals• MaintenanceMaintenance• ModerationModeration• What used forWhat used for

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What is on Boroondara’s What is on Boroondara’s page?page?

• General infoGeneral info• NewsfeedNewsfeed• HTML/FBML boxesHTML/FBML boxes• EventsEvents

• Single eventsSingle events• Wall for multiple Wall for multiple

eventsevents• Blog feedBlog feed• ArtshareArtshare• Easter egg huntEaster egg hunt• Discussion boardDiscussion board

• Worldcat linkWorldcat link• Photographs (CBLS & Photographs (CBLS &

fans)fans)• Videos (CBLS & fans)Videos (CBLS & fans)• Notes Notes • SlideshowsSlideshows• Fan updateFan update• Insights (usage & stats)Insights (usage & stats)Work in progressWork in progress• ReviewsReviews• Scheduler Scheduler

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IssuesIssues

• Who maintainsWho maintains• Various elements –videos, IM bannedVarious elements –videos, IM banned• Only room for 1 address & opening hoursOnly room for 1 address & opening hours• Multiple/regular events problematicMultiple/regular events problematic• Can’t do clips (work around with blog)Can’t do clips (work around with blog)• Limited placenames – eg Ashburton, Limited placenames – eg Ashburton,

Parkville (so maps…)Parkville (so maps…)• Applications for different types of pagesApplications for different types of pages

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Where to now?Where to now?

• Only up since 28 Jan 2008Only up since 28 Jan 2008• 33 fans without trying33 fans without trying• No publicity, no links from websiteNo publicity, no links from website• One marketing tool in context of manyOne marketing tool in context of many• Monitor applications for Pages as Monitor applications for Pages as

appearappear• Develop in context of other Web 2.0 Develop in context of other Web 2.0

tools e.g. IMtools e.g. IM

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Questions?Questions?

This presentation is available on This presentation is available on http://www.slideshare.net/Polyxena/vala-http://www.slideshare.net/Polyxena/vala-facebooking-your-library-march-2008facebooking-your-library-march-2008

The City of Boroondara Facebook Page is at The City of Boroondara Facebook Page is at http://www.facebook.com/pages/Hawthorn-http://www.facebook.com/pages/Hawthorn-Australia/City-of-Boroondara-Library-Service/Australia/City-of-Boroondara-Library-Service/79059922067905992206

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ReferencesReferences

Laurie M Bridges, Laurie M Bridges, Facebook 101: what librarians need to Facebook 101: what librarians need to knowknow, Presentation Online Northwest, 2008 , Presentation Online Northwest, 2008 http://www.slideshare.net/ilaurie/facebook-101-for-librarhttp://www.slideshare.net/ilaurie/facebook-101-for-librariansians

FacebookFacebook, Wikipedia.org, viewed 31 March 2008, , Wikipedia.org, viewed 31 March 2008, http://en.wikipedia.org/wiki/FaceBookhttp://en.wikipedia.org/wiki/FaceBook

Jeremiah Owyang, Jeremiah Owyang, Your Facebook strategy: Facebook Your Facebook strategy: Facebook offers a ready-made marketing platformoffers a ready-made marketing platform, Presentation , Presentation December 2007 December 2007 http://www.slideshare.net/jeremiah_owyang/your-http://www.slideshare.net/jeremiah_owyang/your-facebook-strategy-opportunities-of-a-readymade-facebook-strategy-opportunities-of-a-readymade-platformplatform