v50 10 multiple type questions ch21

TOP 10 Learning Questions for

Chapter 21: Tapping into the Global Markets

Yashmin LumbaoMay 2010

1. __ is gradually entering countries in sequence

A. Waterfall approach B. Sprinkler approachC. Straight extensionD. Indirect exportE. Direct export

2

2. ____ is selling goods to overseas market thru intermediaries

A. Direct exporting B. Indirect exportingC. LicensingD. Joint venturesE. Direct investment

3

3. A firm must deal w/ the ff at price level except:

A. Price escalationB. Transfer pricesC. Gray marketsD. Factory pricesE. Dumping charges

4

4. Int’l marketing strategies except:

A. Straight extensionB. Product inventionC. Communication invention D. Product adaptationE. Communication adaptation

5

5. Which of the following is true?

A. Global organization is one of the typical entry strategies.

B. Straight extension is one of the marketing communication programs

C. Straight extension is one of the marketing programs at product level

D. The best mode of entry in global markets is direct investment

E. A firm enters many countries simultaneously in the waterfall approach.

6

6. Which of the following is false?

A. One of the advantages of indirect export is less investment.

B. Direct export is more risky than direct investment.

C. Direct investment is the ultimate form of foreign involvement

D. Control is shared by the foreign & local firms in a joint venture

E. Franchising is a form of licensing

7

7. Bench t-shirts sold overseas is an example of

A. Straight extensionB. Product adaptationC. Product inventionD. Communication adaptationE. Dual adaptation

8


9

8. McDonald’s “hamdesal” is an example of

9. Smartmatic’s supply of PCOS in the Phils is an example of

A. Indirect exporting B. Direct exportingC. LicensingD. Joint venturesE. Direct investment

10

10. Jollibee branches in the US is an example of


11

TOP 10 Learning Answers for



1. __ is gradually entering countries in sequence

A. Waterfall approach B. Sprinkler approachC. Straight extensionD. Indirect exportE. Direct export

(p.640)

13

2. ____ is selling goods to overseas market thru intermediaries

A. Direct exportingB. Indirect exporting C. LicensingD. Joint venturesE. Direct investment

(p.646)

14

3 . A firm must deal w/ the ff at price level except:

A. Price escalationB. Transfer pricesC. Gray marketsD. Factory pricesE. Dumping charges

(p.655)

15

4. Int’l marketing strategies except:

A. Straight extensionB. Product inventionC. Communication invention D. Product adaptationE. Communication adaptation

(p.651)

16

5. Which of the following is true?

A. Global organization is one of the typical entry strategies.

B. Straight extension is one of the marketing communication programs

C. Straight extension is one of the marketing programs at product level

D. The best mode of entry in global markets is direct investment

E. A firm enters many countries simultaneously in the waterfall approach.

(p.651)

17

6. Which of the following is false?

A. One of the advantages of indirect export is less investment.

B. Direct export is more risky than direct investment.

C. Direct investment is the ultimate form of foreign involvement

D. Control is shared by the foreign & local firms in a joint venture

E. Franchising is a form of licensing(p.646-649)

18

7. Bench t-shirts sold overseas is an example of


(p.651)

19

8. McDonald’s “hamdesal” is an example of


(p.653)

20

9. Smartmatic’s supply of PCOS in the Phils is an example of


(p.648)

21

10. Jollibee branches in the US is an example of

22


(p.649)

TOP 10 Learning Questions for



Business

v50 10 multiple type questions ch21