Embed Size (px)
DESCRIPTION
Citation preview
Presented by:-S.Priya
S.Vijayalakshmi
About Videocon…
Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion.
Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors:-Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and
Glass shells forming the backbone of many Colour Television manufacturers around the world.
Its mission statement… The Videocon group is committed to
create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Its market share…..
A REFLECTION OF CONTINUITY CHANGE
the end:“To delight and deliver beyond expectation….”
the means:“…through ingenious strategy…”“…intrepid entrepreneurship…”
“…improved technology…”“…innovative products…”“…insightful marketing…”
“…inspired thinking about the future…”
Its global partners…
Tie - ups with global leaders
Strategic Alliances & Acquisition Multibrand strategy- videocon/akai,1995 Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall
brand consolidation Package from Airtel, Videocon, Alcatel
Videocon's global strategy
Understanding videocon with the help of models
BCG Matrix
Stars (appliances)
Question marks (Entertainment)
Cash Cows
(Oil and Gas division)
Dogs
(leasing and finance limited)
Porter’s model
Why M&A
Electrolux deal gives licensing rights to sell global brand
2000 patents of Thomson into Videocon's kitty
Global presence Gain economies of scale
Competitive Advantage
Cost of production Largest distributed manufacturing base
across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly
locations Wide product portfolio
Challenges and Criticisms
Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of
geographies The consumer really is not price sensitive
today
Future prospectsDevelopment in the following areas through
R&D– Plasma Television – Multimedia TV – Pure Flat Televisions – Composite Home Entertainment system – To work on better features, better quality &
improved reliability with reduced / low prices
Go for new segments & start manufacturing mobile handsets and IT hardware
![&} Z ] v oW } WdZ Ç o] ]v ] Z Ç Z Ç ] o]v }v Á]oo u ( } } ]v Z } }v ......5th 19th 299th 58th 139th 29th McArt u r C o v i n g t o n 28th 209th 99th L i v i n g s t o n 13 4 t](https://img.pdfslide.us/doc/110x75/60fb54a6e46fa62f202149aa/-z-v-ow-wdz-o-v-z-z-ov-v-oo-u-v-z-v-.jpg)
![Professional Portfolio 21st August 2016stevenwanklyn.weebly.com/.../professional_portfolio_21st_august_20… · W } ( ] } v o W } ( } o ] } n ^ À v : } Z v t v l o Ç v n Z À ]](https://img.pdfslide.us/doc/110x75/5f44d0d6dafadd2fdc6b6677/professional-portfolio-21st-august-w-v-o-w-o-n-v-z-v.jpg)
![SENSACIà N, PERCEPCIà N Y RAZONAMIENTOS€¦ · ï µ o µ W ] v µ o µ o µ v o µ À ] À µ v ] v ] À ] µ } } v ] µ Ç ^ µ _ µ](https://img.pdfslide.us/doc/110x75/6032fd624538023875270df3/sensacif-n-percepcif-n-y-razonamientos-o-w-v-o-o-v-o-.jpg)
