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Designing for AltitudeCollaborative Solutions for Flight Ops
Phil BalagtasUX Designer/Researcher, GE Aviation Digital Solutions
Industrial Internet of ThingsConnecting Industrial Data to Analytics and Software in the Cloud
The Platform for the Industrial Internet
Customer Collaboration Centers
Austin • Dubai • Paris • Shanghai
Customer: Airline Flight Operations
wunc.org Air and Marine Operations Center at an Air Force Reserve base in Riverside, Ca
•Risk-Averse•Airlines know best!•Do it all themselves•Use a lot of software (~10screens,~19apps)
Aviation Customer Collaboration Initiative“Co-Creation”
Customer Collaboration Team
Data ScientistUX Designer/Researcher
Product Manager Solutions Architect Subject Matter Expert
icons via noun project
• Problem Framing• User Research• Design & Validate
MVP
• Build prototype• Refine & Iterate with customer• Test with real data• Install with customer
• Actual value measured• Go or No Go Develop • Scale/Pivot/Next
MVP1 Validated MVP1 Built Delivered & Tested
DISCOVER BUILD LEARN
30 days 60 - 90 days 30 days
Collaboration Activity Timeline
MVP = Minimum Viable Product
Installed and delivering value in ~5 months
Customer Collaboration ProcessFASTWORKS = Design Thinking + Agile + Lean Startup
Fail fast. Learn often. Deliver Measured Value.
Facilitating a Workout
http://www.outsourcemarketing.com/
Key Activities to “Work Out”
1. Align teams
2.Define a problem space and set of users
3.List assumptions/hypotheses to test
4.Agree on a method of value measurement
5.Create & execute the plan*Make sure everyone understands the Design process and the definition of an MVP
Problem Framing Statement
The main purpose of ____(product name)____ is to _____(purpose)_______ which will be beneficial to the ____(end-user)______because ___(benefit #1)___ and __(benefit #2)__
How much is your product worth?
http://www.popularmechanics.com/
Operational Costs New Product Savings or Revenue $$ Value (worth)
Value CalculatorsCreate a formula to determine how much value you can deliver based on savings or increased revenue.
Establish a Vision of the FutureDeliver a long-term view to stimulate excitement and investment in the future of the product (and you)
User Research
Be an Investigator (and a therapist)
Disruption Event Forensics
Internal Champions
Managers
Ancillary Depts that influence or impact users
or the organizationSystem Users
IT
“The Check Writer”
icons via noun project
Listen for “backstories”Look for clues for understanding adoption or implementation barriers
trentswhite.com
Move In with your Customer
Major Key to Success Alert!
Build a Personal, Foundational Customer Relationships (Friendship)
• Provides transparency • Gives you an outsider’s perspective
Seinfeld Courtesy of NBC
Include your customer in retrospectives
FlyDubai Network Control Center Optimization & Recovery Tools
In the event of a disruption, how might we improve decision making to recover by exposing the costs that are incurred?
forbes.com
In the event of a disruption,what if we exposed the costs to recover?
Will flight operations make smarter, more cost-effective decisions?
If you’re going to design a product, solve the problem that is the
most economically & emotionally painful to the business but also has potential to improve the entire system.
There’s a million problems to solve out there.
Strategies can be fragile.
crafthubs.com
Product does not exist in the market or has marginal competition
New Product Initiative
