life is too short for crappy

idean UX summit

2013 Notes and takeaways

by Udi Waizer

Speakers and Panelists

Craig McNeil Managing Director

Accenture

Andrew Hsu Director, Concept Prototyping

Synaptics

Tom Feegel Managing Director

Fahrenheit 212

Martin Granström Head of UX

Barnes & Noble, Nook

Risto Lähdesmäki CEO

Idean Enterprises Inc.

Rajat Paharia Chief Product Officer

Bunchball

Guy Bar-Nahum VP, Mobile UX Lab

Samsung Electronics

Pierre Henri Clouin Design Strategy Director

Design at IBM

John Ledingham Director of UX Design

Plantronics

• BECOME AWESOME !

• IT HAS TO FEEL GOOD !

• CREATE RELATIONSHIP !

• RESPECT !

Principals of great user experience:

THE IBM (new) UX PROGRAM EQUATION

TALENT

PRACTICE

OUTCOME

+

Tom Sawyer and GAMIFICATION

The perception

of a task can be

very different

then it’s nature.

GAMIFY = MOTIVATE

Not all people are innovators!

First rule of brainstorming:

There are no bad ideas!

The true rule of brainstorming:

MAKE SURE

THE RIGHT PEOPLE

ARE IN THE ROOM!

Which is Worst…?

Fear of

failing on innovation

Fear of

not innovating

REAL INNOVATION:

Define the goal

and work your way back from the answer.

WHY CORPORATES FAIL ON UX!

“Users don’t have needs – customers do!”

We know our customers!

We don’t have time to include this functionality!

Don’t sweat too much on the UI, we’re not Apple!

They have to use us anyway, what other options do they have!

“ ” “ ” “ ”

“ ”

“ ”

Is not sparked by your work,

seek for it outside!

GREAT IDEAS

IN SEARCH OF

A MARKET (not all great innovations make it big…)

USER RESEARCH

Is a complete waste of time!

YOUR CUSTOMERS MAY NEED

YOU TO HELP THEM LEARN

HOW TO INNOVATE WITH

YOUR PRODUCT

http://youtu.be/6Cf7IL_eZ38

BRAND LOYALTY PYRAMID

Levels of customer loyalty to our brand and products

Too Lazy It’s not that we’re good; the customer is too lazy to switch

Better Price We offer better price or make it hard as hell to switch

True Loyalty Love . Trust . Respect

Cult Apple, Harley Davidson etc.

IF YOU’RE NOT LOVED

YOU DIE!

It’s a competitive market out there!

FIELD OF DREAMS

also known as ‘your product’…

Build it RIGHT and they will come!

life is too short for crappy