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We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”.
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Sponsored by: A Service Of:
Utilizing the Powers of Mobile Technologies
Margaux Pagan
April 3, 2012
Sponsored by: A Service Of:
Protecting and Preserving the Institutional Memories of Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430 [email protected]
Sponsored by: A Service Of:
Affordable collaborative data management in the cloud.
Sponsored by: A Service Of:
Today’s Speaker
Margaux Pagan Principal,
DonorFuse Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Assisting with chat questions: April Hunt, Nonprofit Webinars
Presented by Margaux Pagán of DonorFuse
How would you describe your organization’s effort towards
going mobile?
◦ We don’t know where to begin
◦ We have launched a mobile based campaign
◦ We are all equipped but could always learn more
Mobile devices and how their capabilities differ
The strengths and weaknesses of apps versus mobile website
Benefits of using text messaging campaigns beyond disasters/emergencies
Integrating your offline/online/social media efforts with your mobile strategy
Measuring the success of your mobile initiatives
Blackberry
Apple
Android
Blackberry
Your data tells you, you are!
ADVANTAGES • Can be created at low costs
• Speak directly to your supporters
• Integrate with social media
• Easily highlight your best content
DISADVANTAGES • Unreliable reporting
• Possible outsourced maintenance
• Limited information
• CAN’T ACCEPT DONATIONS
Condensed version of your website
◦ Home Page
◦ Stories
◦ Featured News Topics
◦ Multi-Media
◦ Social Media
Tap into a new generation of supporters
1.08 billion smartphones in use in the world
Create outbound messaging in a mobile-friendly format
Broaden your reach
Offer new avenue to receive donations
Track traffic and gifts
Great way to capture email addresses
Start building your mobile list
Integrate with your traditional channels – mail, television, online
Accept donations up to $10 (Mobile Giving Foundation)
Can’t receive donor information for future cultivation
Can’t send thank you/stewardship correspondence
$10 maximum limited for donations
Lag time of up to 60 days to receive donation from Mobile Giving Foundation
You’ve created a solid mobile strategy
You’ve built a mobile app/website
You’ve launched a text message campaign
SO NOW WHAT?
Direct Mail
Television
Website
Outbound Emails
Social Media
Donor Database
Utilize your donor database
Depend on Google Analytics or other website analytics software
for tracking
Track donations from mobile separately to generate an
accurate ROI
1) Research operating system capabilities
2) Review analytics of people reaching your website via a mobile device
3) Decide if mobile app or a mobile website will best suite your needs
4) Begin sending mobile-friendly versions of your online outbound communications
5) Is your database set up to preference “mobile donors” for future cultivation
6) Research various text messaging vendors & choose the best one for you
7) INTEGRATE!!
8) Measure your success using an online analytics software
Sponsored by: A Service Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
