Utilizing Social Media at Trade Shows

Social media allows you to instantly connect with countless different people from aroundthe world. It has become an invaluable tool for companies in various fields, and it is one that can help build relationships as well as bolster the success of a trade show.

It can be easy to ignore tools like Facebook or Twitter in favor of focusing on the actual custom exhibit, but there are many benefits that come from utilizing various types of social media in coordination with your trade show events.

Announce Upcoming Events

With social media, companies can quickly and effectively get the word out about an upcoming trade show or professional showcase event, building excitement about the event weeks in advance. Companies can also engage followers about the trade show, receive their feedback about previous events, and also get an idea of how many expect to attend the tradeshow. This way, plans and arrangements can be made accordingly, such as how many business cards, handouts and free promotional items to bring. With the amount of people using social media, sometimes Facebook posts are highly effective for a company to get the word out quickly.

Interact with Followers and Attendees

Interaction is more than just communicating with clients in person. A company should establish a connection both during and after the trade show to ensure that a solid relationship is formed.

This is where social media comes into play. Company representatives on the trade show floor can encourage attendees to follow their various social media pages and posta variety of different content. Take pictures of the finished custom exhibit to post on sitessuch as Instagram or Pinterest. Record the show floor or have videos of various attendees engaging with your staff. Engage potential clients in activities and post the fun online so the rest of your followers can see what they are missing. Companies often create a unique hash tag, boldly presented with the exhibit signage, to represent their event and track participation with their social followers.

Blog About the Recent Trade Show

A blog highlighting the event shows you are a company that cares about meeting new people. Trade shows are not just ways to get business, they are social events to interactand engage. With a blog, you can post pictures, videos, and any other content that showcases your company’s custom exhibit, the crew, and the various trade show attendees. Thank your followers and those who visited your custom exhibit at the trade show, and make sure to post a link to the blog on your various social media accounts soyour followers can share with their own networks.

You can use social media in a variety of creative ways to complement your custom tradeshow exhibit. You probably don’t attend an event every day, so it is best to take advantage of the opportunity when you are participating. Interact with followers and trade show attendees, and spread your brand name as much as possible.

About Imagecraft Exhibits:Imagecraft is a full-service manager and designer/fabricator of both custom and rental trade show exhibits. We also design and execute Real Estate Sales & Marketing Centers, provide custom commercial millwork, retail fixtures, and unique permanent installations for showrooms and museum-quality exhibits. Headquartered in Austin, Texas with a sales team and second warehouse in Dallas, and a commercial millwork operation in Granbury, Imagecraft serves a wide-ranging clientele that includes Fortune 500 companies, builders, developers, and municipalities. Learn more at www.imagecraftexhibits.com.