Utility Bill Design: 6 Simple Steps For Better Bills

Utility bills are importantThey inform customers of important information

and also help to build strong customer relationships

Effective bill design reduces cost to serve

Research confirms that many customers find utility bills confusing

*uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)

Poor bill design may hinder understanding

The bond between customers and utilities can be damaged

Key information should be easy to understand

1

Font type and size should be…

EASY TO READ

2

Jargon words should be avoided wherever possible

3

Important information should be on the front

Other information should be on the rear

4

Charges should be clearly stated

5

Visual images are processed 60,000 times faster than text

6

Graphs & images are effective and drive

customer engagement

For more informationcontact@jendev.com+44 (0)1534 505350