Utah PMA Quarterly Meeting, December 2009

Product Management

at AtTask

Joel MeyerDirector, Product Management

Friday, December 4, 2009

My Background

• First 10 years at EDS and Deloitte

• Customer Needs and Expectations

• Learned Project Management

• Evolved to Product Management

• 9 months at AtTask


• Founded in 2001

• Located in Orem

• Getting the Right Work Done

• Project and Portfolio Management

• 135 Employees

• Over 1,000 Customers


We’re Proud of...Positioned as Visionary in Gartner’s PPM Magic Quadrant

®

Winner of 2009 CODIE for ‘Best Project Management Software’

Named industry leading On-Demand PPM solution provider

Top technology company - Red Herring Award Winner

Named to 2009 Inc. 500 fastest growing companies


AtTask Product Mgmt

• Entrepreneurial Environment

• Previously -- One PM / 20 Developers

• Now -- Team of 4 PM + 2 UX

• Data-Driven Decisions

• Leadership Understands the Value of PM and UX


Outline• Product Management Challenges

• Know Your Market

• Know Your Users

• Know Your Buyers

• Internal Buy-In

• Additional Perspectives



Enlighten with Information


Know Your Market

• Industry Analysts

• Competitive Landscape


Competitive Matrix


Know Your Market

• Industry Analysts

• Competitive Landscape

• Market Surveys

• Tradeshows / Conferences

• Non-Customer Visits


Know Your Users• Customer Visits


Customer Visits


Customer Visits



• Phone Interviews

• User Communities


User Communities

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• Usage Statistics

• User Personas


User Personas

“Give me my work, and get out of my way.”!

Chris

“Help me, help you.”!

Jennifer

“You can’t improve what you can’t measure.”!

Marc

Individual Contributor Project Manager Executive

We want these people tolove using @task because it makes it easy for

them to accomplish their goals





• Usage Statistics

• Personas

• Customer Surveys


Customer SurveysNet Promoter Score (NPS)

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Know Your Buyers

• Win / Loss Analysis

• Needs Assessments

• Case Studies

• Buyer Personas


Internal Buy-In


Strategy to Get Buy-In

• Inform

• Strategize

• Propose

• Validate

• Elicit Feedback


Product Guidance Council

• Stakeholders

• Open Meeting

• Frequent (Bi-Weekly)

• Reward Attendance

• Goal: Become the “Most Valuable” Meeting


Meeting Topics• Review Trends Exposed from Data

• Present Proposed Priorities

• Share Feature Plans and Wireframes

• Embrace the Urgent and Visible

• Expose the Good, Bad, and Ugly

• Re-reiterate Release Plans and Roadmaps


Additional Perspectives


Add’l Perspective

• Software Specific

• Defines the Broken Process of Develpmt

• Demonstrates the Value of Personas

• Makes the Case for User-Centered Design


Add’l Perspective• Minimum Product

• Valuable, Usable, and Feasible

• Rapid Prototyping

• Emotional Adoption

• Find New and Better Ideas


Fresh Perspective

• Elicit Ideas

• Buy a Feature

• Prune the Product Tree

• SpeedBoat

• Product Box


Discussion

Joel [email protected]

(801) 652-3348

Thanks!


mailto:[email protected]

mailto:[email protected]

Business

Utah PMA Quarterly Meeting, December 2009