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University of Texas Professional Development Center
Presented To: Katy AramakiBy: Amanda Johnson – KLBJFM Senior Account Manager
512-908-4960 - [email protected]
Goal Overview• Create an awareness campaign to drive
traffic to UT Professional Development Center– To accomplish this – we need to meet people
where they are and when they are in decision mode
• On Air – specifically in the car on the way to and from work
• On Line – while they are listening at work • On Site – Push them through to the UT PDC web
site for more information about what is available
Is KLBJ-FM the right station?
KLBJ Listeners have the disposable income to spend on continuing education – especially in the area of professional development
Over 82% of KLBJ listeners are interested in continuing education whether in their recreational time or for their specific jobs.
55% of them have White Collar jobs and
73% are college educated
ON AIR
Display MarketingEmmis Austin offers Homepage, Run of Site, and Sponsorship Display Ads. The Emmis Austin websites have more than 2 million available ad impressions each month.
Sponsorship
HomepageRun of Site Ads:
This allows you to have a rotating ad
throughout the KLBJFM web site for
each month.
Investment $300
On Site
Online StreamingEmmis’ online radio streams boast over 180,000 listeners. Reach these people when they are online researching their next purchase with traditional spots or a more impactful :15 second pre-roll ad.
On Line
Online Streaming Spots are $3/Spot and include a Logo and Link to your website.
A(:15) Video pre-roll can easily added for $400/month
Integrated Media Plan
Total Investment: $1,890/month