International Corporate Collaborations

Using the internet

Asa Cox

14 years generic pharma

API, C/M, Dossiers, BD

Generic Pharma 2.0

- Data, licensing, BD

- Technology, marketing

- Advice & consulting

- Europe, N.A, LATAM

www.genericpharma20.comgenericlicensing.combiosimilarlicensing.comfindapharma.com

Twittergeneric_pharma

LinkedInasa_cox

4 keys to success

• An international network

• Understand reputation

• Make effective use of technology

• Plan to dominate

The world is becoming increasinglyconnected online.

Social media marketing spending bybusiness-to-business companies isexpected to grow by 43.3% and hit $54 million in 2014

Outsell and Forrester Research

You want an international network

You want an international network• Maximize opportunity, reduce risk

• Network better than a sales team

• Learn more in less time

• More informed decisions

Pharma companies across the globe are using internet technology for networking, developing new partnerships, web based data capture, mining, reporting, for sales and marketing.

Reputation is vital

Today, as much as 75% of a company's

value is based on an intangible, hard-to-

measure asset: reputation. While reputation may be the most important asset,

it is also the most difficult to protect

Reputation is vital

• It is the foundation of future profits

• More important in generic industry

• Can be proactively developed

• Develop deeper relationship with clients

Technology is simple & effective

Technology is simple & effective

Technology is simple & effective

Technology is simple & effective

Technology is simple & effective• Search Engines – Be found!

• Employee networking

• Internet databases

• Online trade shows

I am connected to the industry

Technology is simple & effective

70 Million users

200 Countries

166, 649 people in pharma

20% Owner, CEO, Director, VP

USA: 79,689 (24%) UK: 11,058 (25%) Germany: 1679 (27%)Japan: 1247 (25%)

11, 252 pharma

companies

Technology is simple & effective

195, 977 Chinese users

2,620 Pharma executives

(23%)

10, 699 Chinese

companies

95 Pharma

China Pharma users:

0.016%China Pharma companies:

0.008%

Plan to dominate

Technology breaks down geographical barriers by being able to create relationships with people all over the world who want to find yourorganization

Plan to dominate

• Reach into new & emerging markets

• Communicate the vision

• Build strategic partnerships today

• Use technology to differentiate

4 keys to success

• An international network

• Understand reputation

• Make effective use of technology

• Plan to dominate

You can do it!

Thank you!