Using Social Networks To Build Valuable Business Relationships

to Build Valuable Business Relationshipsto Build Valuable Business Relationships

AgendaSocial Media vs. Social Networking

5 Tips

Do’s and Don’ts

About Us

� WebsiteBiz is a Results-Driven Interactive Marketing Agency• Founded in 1997

• Headquartered in Charlotte, NC

• 51st Fastest Growing Marketing Firm by Inc. Magazine

• Diverse Client List:

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What We Do

�Online Marketing Capabilities

• Strategy and Research

• Search Engine Optimization

• Paid Search Marketing

• Email Marketing

• Display Advertising

• Social Media

� Performance Analytics

• Website design and testing

• Web Analytics

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SEO/SEM

Social MediaEmail Marketing

Display

Strategy, Design, Analytics

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Social Media Ad Spending Growth

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Tons of Social Networks

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Narrowing The Social Media Landscape

Online Conversation Drives Engagement


Opportunity or Over-Hyped Fad?


What is Social Media

�Social media is…

○ content

○ created by people

○ using highly accessible and scalable publishing

technologies.


My Favorite Stat

�Years to Reach 50 millions Users:

○ Radio (38 Years),

○ TV (13 Years),

○ Internet (4 Years),

○ iPod (3 Years)

○ Facebook added 100 million users in less than 9 months…


Social Media Changes Constantly


Managing Change and Staying Focused


�The site has more than 250m active users globally

�120m users use Facebook at least once each day and

more than 30 million users update their statuses at

least once each day.

�The average user has around 120 friends on the site.

�Every month, more than a billion photos are uploaded

to the site.

More than 50 translations available on the site


�Business Use?

○ Create and Moderate Page

○ Create Groups

○ Promote Events

○ Monitor Engagement = Friends & Fans


�Over the past 12 months, Twitter’s growth rate

>1000%

�Over 50% of all updates are published using mobile

and Web-based tools, other than Twitter.com’s own

website.

�Tuesday is the most active day for Tweeting, followed

by Wednesday and then Friday.

�Twitter is now officially a term in the English

Dictionary. (Really)


• Twitter is Real:

• Real people

• Talking about Real stuff

• In Real time

• Right now

• Questions you need to answer:

• Why do I want to be on Twitter?

• What do I want to get from Twitter?

• How will I measure it?

• Get Your Questions Answered

• www.business.twitter.com/twitter101/


1. Make your profile client focused

3. Get connecting

2. Choose your connection strategy carefully

4. Use Search to find potential clients

and business partners

5. Give testimonials to get them


Where Do you Go From Here?

�Join A Social Network?

or

�Create Your Own Community?


Where Do you Go From Here?

�Separate Business vs. Personal?

�What are the Risks vs. Rewards?


5 Tips to Jumpstart Your Strategy


5 Tips for Personal Networking

1. Join LinkedIn.

o Get recommendations from previous employers

2. Start a Blog.

o Push content and links to local social networking

sites in your industry and field of interest

3. Connect with Companies.

○ Find current employees of the companies you’re

interested in

4. Clean up your Online image.

5. Connect with Alumni


5 Tips: Entrepreneur and Business Owners

1. Find New Employees

2. Active Network

○ You never know where you next opportunity will

come from

3. Link to other Entrepreneurs or business owners

4. Clean up your Online image.

5. Make you small company look big

○ Create a community


5 Tips: Marketing to Customers

1. Create Niche Applications to your target

demographic

2. Coolness Factor

○ Don’t sell the product, sell a community around the

product

3. Build an Army of Evangelists

4. Give Access to Experts

○ Leverage your resources

5. Listen to Your Customers

○ Collect data and feedback


Social Networking Etiquette

�Don’t Advertise



�Don’t Forgot Who is

Watching



�Don’t Be a Stalker



�Don’t Forgot Who is

Watching



�Don’t Spam Your

Network with APP

Invites, Polls, etc.



�Do Participate



�Do Be Yourself



�Do Choose Quality over

Quantity



�Do Reconnect



�Do Contribute



�Do Be A Person,

Not a Product


What Can You Do Today?

�Start discussing your

company’s social media

strategy


What Can You Do Today?

�Join1. LinkedIn.com

2. Facebook.com

3. (Try) Twitter.com


Questions

Thank You!

Kyle Bumgardner

1713 Cleveland Avenue

Charlotte, NC 28203

o. 704.338.1727

c. 704.813.4636

www.WebsiteBiz.com

www.Marketerinsight.com

Twitter: @kbsales
