Using Social Media toImprove Your Organization’s

Face to Face Networking

Presented by Beth Bridges

The Networking Motivator ™

& Membership Director, Clovis Chamber of Commerce

The sheer number and variety of social media toolsmakes it feel like a confusing mess… and it changes every day.

You probably have some experts in your house who know how to click the buttons. But do they know how to apply

the business principles to your association?

Networking vs Social Networking

• Networking is building long-term, mutually beneficial relationships by sharing information, ideas & resources.

• Social Networking is networkingusing social media as a tool.

Social Media vs Social Networking

• Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm

• Social Networking is whatyou do with the tools

Therefore, using the principles of a goodface to face networking strategy will work for

you when using social media tools.

Make sure you and your members have a good foundation by understanding these

principles of networking.

You’ll spend a lot more time talking and engaging with your members.

The Five Part Networking Success Plan ™

• Believe It

• Go Places

• Meet People

• Give Value

• Stay Connected

Stay Connected(to measure social media’s impact)

• Commit to a daily effort– No “abandoned” pages– At least one post/tweet/update per business day– Takes less than 30 minutes a day

Stay Connected(to measure social media’s impact)

• Listen & respond– Track what is being said– Appreciate good comments – Acknowledge negative comments & apply good customer service if needed– Google Alerts– Search for “buzz tracking” or “social media monitoring” tools, for example:

http://gigaom.com/collaboration/roundup-social-media-monitoring-tools/

Stay Connected(to measure social media’s impact)

• Ask– How did you hear about this event?– Were they influenced by social media when becoming a member?– Add one variable at a time when promoting events

Stay Connected(to measure social media’s impact)

• Track your metrics– Fans on your Facebook page– Comments, likes, page views (why it’s better to have a Fan page than a Friend page)– Clicks on TwitPics, Bit.ly, ReTweets– www.kdpaine.com – www.PostEcho.com to find your most influential & active followers & friends

Give Value(help your members understand

& apply the value)

• Be a good example– Keep up to date on your own pages– Share information– Engage with others– Use good manners

Give Value(help your members understand

& apply the value)

• Inform & train– Teach them what you’ve learned by posting

ideas and links for them to use in their business

– Provide formal training opportunities

– Establish your organization as a source of expertise

Give Value(help your members understand

& apply the value)

• Share successes– Add social media success stories to your

newletter, blog and other member reporting forums (not just your success stories, but members’)

Meet People(How to turn online friends into “real world” friends)

• Impress– using social proof

Meet People (How to turn online friends into “real world” friends)

• Include– ask their opinions (PollDaddy)– get feedback on issues– comment on their pages & posts

Meet People (How to turn online friends into “real world” friends)

• Invite– to your public events– to a one-on-one– to a “Tweet Up”– one-time “Facebook” specials: mention FB on

registering and get the member rate

Meet People (How to turn online friends into “real world” friends)

• Invite

The One Thing You Must Do to Monetize Your Social Media Efforts…

Move people from social media sitesto your “properties” (website, blog,events, telephone, mailing list)

•Stay connected•Commit, listen, ask, track

•Give value•Good example, share success, train, inform

•Meet People•Impress, include, invite

Thank you!

• To learn more about the Five Part Networking Success Plan™ become a fan on Facebookwww.facebook.com/theNetworkingMotivator

• Feel free to watch, critique and participate at www.facebook.com/ClovisChamber