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Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.
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The Best Tips & Techniquesfor Using Social Media to Grow Your Practice
http://go.cosmeticsocialmedia.com/SKM2
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
http://go.cosmeticsocialmedia.com/SKM2Use Twitter hashtag #SKMSD @MoniqueRamsey
Cosmetic Social Media
Meet MoniqueFounder, Cosmetic Social Media
• 20 years experience: medical practice management, marketing, training, and consulting
• Certified Social Media Strategist since 2009
• Panelist, Speaker, Trainer
• Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
• Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
• Development and Implementation Team for Inform&Enhance®
practice management software
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Referral Paths – Then & Now
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Twitter by the Numbers
• 120 Million Daily Visitors
• 55 million Tweets per day
• 300,000 new users per day
• Twitter search engine gets
roughly 600 million search
queries per day
• 10th most popular website
on the internet
Source: Reach Local
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
• Milestone: ½ BILLION people used
Facebook in a single day last week.
• 750+ million active users
• 150 million accessing via their mobile
devices (700 billion+ min/mo)
• 30-45 age fastest growing
• 2nd most trafficked site on web
• 700,000 local business pages
• 30 billion+ pieces of content shared
each month
Facebook by the Numbers
Sources: Reach Local & f8 Keynote
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
The Goal
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Monique’s Social Media High T’s
• High Trust: Building relationships
• High Transparency: authentic, genuine, humble
• High Touch: # touchpoints / year
• High Traction: more eyeballs!
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Click thru rates via
social networks outperform links
shared in emails and
blogs
via socialtwist
Trust
High Trust
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
• 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.
-Via NOP WorldGreat article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia
This just in from moms…
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
68% don't mind having brands contact them through social media if they feel the content is relevant to them.
72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
• Transparency leads to credibility
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself
• Controlling vs. *influencing*
High Transparency
Image Source: EverydayTenacity.com
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Radical Strategic Visibility
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Fresh ContentBlogging Helps SEO
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
More Website Traffic
Who Should Blog?SEO/Webmaster Guy
The Physician
The Intern
Your Child
The Office ManagerYour Ex
Hired Writer
The Pizza Guy
The Receptionist
Elements of a good blog post
Source: La Jolla Cosmetic Surgery Centre Blog
Compelling Headline
Optimized with links and key words
Short & Sweet (350 words max)
Simple writingTells a Story “Someone Like Me”
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Social Media
31% of mobile users have a smartphone now
43% of mobile users will have one by 2015. That’s 101 million people.
183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
Mobile & Gamification of Culture
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Social Media
QR CodesEffective gateways to:• Information• Data Exchange• Global CommerceSend them to relevant:• Videos• Photos• Website• “LIKE” on
Facebook, etc.• Biz Card Contact
info
• Store secure patient data for emergency responders
• Rx. Instructions • How To videos• Order meals - hospitals
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
• Make it fit your brand• Ask for the LIKE• Use free resources
such as WildfireApp Show them where else you are – other places to engage
• Poll, contest, activity
FB Landing Tabs
Pet PeevesIt’s called FACEbook
for a reason
Better
An empty section is
not engaging
vs.
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
E-Blast& “Like”
Campaign
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Landing Tab
New “Recommend” feature
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Reveal
Tabs, Apps, Widgets
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Check Your Hidden Posts
Add Your eBlast sign up form
Add Your eBlast archive
Photos in logical albums *(and add fresh content frequently)
Upload videos
Point to other social platforms
Contest entry
Seminars & other events
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Social Media
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time
Ask Questions
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Facebook Ads to promote
Contests
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Polls
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Post You Want to See
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Posts You Want to See
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
You can:
Posts You Don’t Want to See
Facebook.com/security
• Don’t delete (unless they are really belligerent)
• Invite them to talk offiline
Volume Of Facebook Sharing By Day
But… do what works best for you – whatever will give you the best chance of consistency (success)
The New FB Ticker• Business Page
updates will not appear here…
• BUT Sponsored Stories are eligible to be displayed
• Notice the Hover/Pop-Out Feature
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EdgeRank
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.
…
Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)
Coming by the end of 2011 for business
Shutting down non-user profiles until the feature becomes available
Full Google experience (integration of all products)
Google+
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Google+ and Search
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Google Places Reviews
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Final ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
“When a brand does its job right, it creates an emotional connection.” - Brian Solis
It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.
“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
Your Social Media Rx• Cannot “set it and forget it” – social
media is engaging with people – not messaging at people
• Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm
• An apple a day… you need to be posting every day (or 5/7)
• Keep it professional – NY Times Front Page Rule
• Social Media is not a quick fix. Don’t give up – it takes time to build communities!
Let’s Connect!
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
LIKE us on Facebook…Facebook.com/CosmeticSocialMedia
Post on our wall one takeaway from today’s course
Email: [email protected] Free: 877-401-5485
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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