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Using LinkedIn Groups for Associations
Using LinkedIn Groups for Associations
Social networking affects many areas of businessLinkedIn is a popular business networking platformGreat for networking for both individuals and
organizations/associationsCan be effecting tool for recruiting new members
How to Run a LinkedIn Group for Your Association
•Make it clear the group represents your organization•Find current members•Engage with current and prospective members•Actively recruit new members•Promote upcoming events
Make it clear you are promoting an association
Include your association name in the group name
In the group description, make it clear the group is open to industry professionals, not just current members
Keep topic targeted and relevant to industry or group focus
Find current membersJumpstart group by inviting current association
members via email or LinkedIn invitationUsing your list of their emails from your
membership management software is the easiest way to identify members
Engage within the groupCreate a content calendar for sharing industry
news, articles, ask questions, and morePost and comment frequently to establish your
group is a reliable source of information
Actively recruit new membersUse LinkedIn search tools to identify potential
group and association membersSend prospects a LinkedIn group invitation
Promote events and conferences within groupShare upcoming event details
Inspiration for Creating a Group
“Communication leads to community, that is, to understanding, intimacy and mutual valuing.-Rollo May
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]
