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A look into using coupons as part of your paid search strategy. Check out Trada Reviews here: http://www.trada.com/trada-reviews/
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1. Intro2. Overview of Coupons3. Overview of Shopping
Landscape4. Components of a Good
Coupon Campaign 5. Case Study on Coupons6. Coupons and SEO7. About Trada
Hashtag is #CouponsinPPC
Elaine EllisTradaSocial Media/Marketing Managerhttp://www.trada.com
Matt HesslerTradaAccount Directorhttp://www.trada.com
Hashtag is #CouponsinPPC
There are Two Types of Coupons: •Brick and mortar coupons•Web-based coupons
What is the right fit for your company?
Over the last two consecutive years (2009, 2010), e-Commerce has grown 11% compared to only 2-2.5% for US retail overall.
• e-Commerce only accounted for 7% of total US shopping in 2010.
• While 93% of US Retail Shopping was in-store, 42% of these sales were driven by online searches.
• The U.S. online-research to offline-buying market was estimated at:
• $917 billion in 2010.• More than $1 trillion in 2011.
Google Shopping results show top online merchants.
Google Shopping also incorporates local vendors that stock your searched for product.
Coupons leverage the #1 reason shoppers come online (deal shopping) with the offline shopping experience they’re familiar with.
Coupons.com, the biggest of coupon sites.• Alexa ranks it #315 most popular site in the U.S.• Compete claims over 11.6M unique visitors per month.
Over 26 million Google searches/month for the top 20 coupon keywords.
Coupons make your campaign actionable.• Turn a branding campaign into a performance marketing campaign.• Collect email addresses for additional marketing efforts.• Successfully driving offline purchases can justify SEM spend.
Coupons make your SEM efforts more impactful.• Offering a coupon in ad copy can increase ad CTR.• Use additional long-tail keywords to attract the coupon shopping audience.
- CTR 1.17%
- CTR 8.04%
A Bad Economy is Good for Coupon Usage!
• 3.3 Billion coupons were redeemed – up 27% since 2008.• 2009 was the first time year over year coupon usage rose since 1992.• Distribution is at a record high with 367 billion coupons distributed.• Average coupon face value is $1.44.
Internet Coupons Are Here to Stay!
• Internet coupon distribution was up 92% in 2010.• Internet coupon redemption up 360%.
** Inmar Comprehensive Coupon Report
•Among women ages 18–34, four out of ten online shoppers use coupon sites to find deals when shopping.•For the general population, 27% use coupon sites to find deals online. •39 percent of online coupon website users are impulse buyers.•82 percent of online shoppers reported that they are more loyal to businesses that offer regular discounts.
*Harris Interactive Study
Shoppers are actively searching for a mix of:
•“Your Company + Promo Codes”•“Your Company + Coupon Codes”•“Product + Discount Codes” •“Product + Coupon”
Trada is the first (only) paid-search marketplace where agencies and direct
advertisers can leverage the expertise of hundreds of skilled PPC experts, who
work collaboratively and competitively to build and optimize sophisticated PPC
campaigns. Everyone works on a pay-for-performance system earning money by
generating low-cost clicks and conversions for advertisers.
-Earn money risk free, working when you want and where you want.-You don’t have to find or manage your own clients.-Choose the types of campaigns you want to work on.-Join a community of PPC experts.
Matt HesslerDirector of Account Management
Elaine EllisMarketing [email protected]
www.trada.comwww.trada.com/blog
www.twitter.com/trada
