Using Corporate Vision During the Recession

Using the Power of a Vision

to Move your Company Through the Recession

sandy gluckman, phd www.sandygluckman.com

SPIRITED ECONOMICS™using Spirit as an asset

Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com

Copyright ©2009 Sandy Gluckman. All rights reserved.

Vision -the Vital Missing Piece




Never underestimate what one person can do with a truly inspiring vision. Dr John Demartini


Do your leaders and employees have a blank canvas in their minds where the vision should be?

Corporate Vision

Most misunderstood – and yet most powerful- business tool available to leaders for aligning teams behind the business goals



A Shared Vision The First Step to Move through the

Recession

3 Steps:

Formulate

Communicate

Operationalize



Quantifiable Benefits

Enhanced Sales andRevenue

Increased customer sat

& loyalty35%+

All pulling in one exciting

direction

Reduced Operational

Costs8-20%

Profitable decision making

Increased Creativity

Increased Productivity5-7% per employeeIncreased

employee satisfaction

25- 45%

Increased Brand Value

Retention top talent

6-12%

Management efficiency

8-20%


Your Challenge…22 Million Tuned-Out Employees

7



Show me the Vision?!

8



2 kinds of visions

Half Brain Visions Boring and Uninspiring

Hangs on the wall.Makes absolutely no difference to people or profit

Whole Brain VisionsInspiring, Motivating and Drives Growth

Creates high energy in the company Everyone sees a long term benefit in this for them People begin to do things differently Profits increase.



Formulating a Whole Brain Vision

Left Brain

Commercially relevant Addresses the new economic , industry, and business realities.

Right Brain

Emotionally excitingAn amibition goalBuilds prideDrives performanceOffers hope



Corporate America suffers from

Left Brain Boring Visions Employees can’t see it

• They can’t feel it• They can’t remember it

• It doesn’t inspire exceptional performance

• It is just ‘blah’



4 Critical Elements of a Great Vision Statement

Concise 8 words or less

Energizing

Emotionally Inspiring

Commercially Relevant



2 Options

I will personally facilitate a 2-Day Vision formulation seminar with your

leaders.



The Best Option

Prefer to Do It Yourself?

Use my Vision skills Webinar called Leading from the Future Backwards

Products and Services

• Vision Skills Webinar - Leading From the Future Backwards.

• A Vision Skills Video and, Facilitator Guide and Participant

Workbook ® to assist your internal facilitators to conduct the Vision Workshop.

• An offsite Vision Formulation Seminar facilitated by Dr. Sandy Gluckman.

• Consultation on execution of the Vision 2.0 Communication Plan.

• A presentation/keynote on Vision (See video called, What Vision? I don’t see a Vision) http://www.sandygluckman.com/speaker/keynote-topics



http://www.sandygluckman.com/speaker/keynote-topics

Have you read my leadership book…

http://www.sandygluckman.com



http://www.sandygluckman.com/

Business

Using Corporate Vision During the Recession